FIRST LOOK

First Look: 'The LEGO Movie' Unveils Cool Logo & Fan Video Contest

by
March 21, 2013

The LEGO Movie

Late last summer, we highlighted a contest for LEGO builders to craft their own LEGO vehicle creation to appear in The LEGO Movie from Phil Lord and Chris Miller and win a little bit of cash. We're not sure how that contest played out, but now a new competition is upon us. In addition to revealing the cool logo (see it in full below) for the animated film coming to theaters on February 7th, 2014, Warner Bros. Pictures has announced the LEGO ReBrick Movie Competition. The contest allows fans to create their own 15-30 second video clip based on the film's story and the winner may be featured in the animated film.

First of all, here's the official logo for The LEGO Movie revealed by Warner Bros. today:

The LEGO Movie - First Look - Logo

Now for the contest. In order to participate, you have to register with ReBrick.com. The video clip in question will tie into a part of the film where the citizens of the LEGO universe must work together to prevent some sort of disaster by disassembling their world, brick by brick, and rebuilding them into a variety of vehicles tools, and more. Part of me wonders if this contest is replacing the vehicle contest. Anyway, here's a more official description of what interested parties need to do:

Using only LEGO bricks and non-licensed LEGO minifigures, contestants will select a character and set their action sequence in one of their favorite LEGO worlds, such as LEGO City, Space, Pirates, Western, Vikings, Dino, Castle, and others. After building and recording their LEGO designs, they will upload the video to YouTube, and bookmark it on the ReBrick.com Building Challenge page, where it will be open for voting from the entire ReBrick membership. The 25 videos earning the most "Likes" will ultimately be reviewed for creativity, originality, theme and suitability for the film by a panel of judges, including Phil Lord and Christopher Miller, writers/directors of The LEGO Movie.

The Grand Prize winner will receive a trip for two to Warner Bros. Studios in Burbank, California, for a VIP Tour; a meeting with the directors, to participate in a LEGO build; an exclusive LEGO film camera designed and built by the official LEGO model shop; plus souvenir items from the movie's set, signed by the designers. His or her winning entry may also be edited into the film's big battle sequence. Second and third place winners will also be honored, as well as winners of bi-weekly prizes selected during the challenge's six-week run, for a range of additional prizes, including tickets to the Studio's tour, The LEGO Movie merchandise, a $200 gift card for the Studio's online store, and a feature spot on The Official LEGO Channel on YouTube.

All entrants must be at least 16 years old and be registered on the LEGO fansite ReBrick.com. Submissions will be accepted from March 25, 2013, at 9:00 A.M., until May 6, 2013, at 8:59 A.M., EDT. Videos must be between 15-30 seconds and be captured using a camera that is at least 3.2 megapixels, and framed to fit within a 2.40:1 aspect ratio. Submissions must contain only LEGO elements and figures with no customized parts, must follow the ReBrick House Rules, and must be suitable for children.

For more information on the rules, examples and more, check out the official Contest Rules page right here. The winners will be announced on May 20th this year, so all you LEGO maniacs better get cracking now.

The LEGO Movie is a 3D animated film written and directed by Phil Lord and Christopher Miller. The film follows Emmet, a completely ordinary, rules-following, LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared. Chris Pratt, Will Ferrell, Elizabeth Banks, Liam Neeson, Will Arnett, Nick Offerman, Alison Brie and Morgan Freeman all lend their voices to the film Warner Bros. sends to theaters on February 7th, 2014.

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