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News Corp Announces Another New Overall Name - 21st Century Fox

by
April 16, 2013
Source: Deadline

21st Century Fox

It's time to take things into the 21st Century. I was wondering when this would happen! It has been revealed in an official internal email written by News Corporation owner Rupert Murdoch that movie studio 20th Century Fox will finally get an updated name change to 21st Century Fox. This will properly represent the fact that we now live in the 21st century, even though Fox was originally founded in 1935 by the merger of Fox Films and 20th Century Pictures, Inc. during the 20th Century. We expect a formal announcement at CinemaCon this week, along with a new logo (the one above is a CG creation) but this is big industry news.

One of the wealthiest persons on this planet, News Corp owner Rupert Murdoch, wrote a lengthy email to the staff of News Corporation this week announcing the new name. The full memo (detailing their history) can be read on Deadline, but we've included a few of the better excerpts below regrading the name change.

It's with great enthusiasm that I share with you today's news that we've chosen a new name for the media and entertainment company that will be formed as part of the proposed separation of News Corporation.

After much exploration, and valuable input from our executive team, we've chosen the name 21st Century Fox to take us into the future. 21st Century Fox is a name that draws upon the rich creative heritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that must define each of our businesses through the 21st Century. Our new name is inspired by the very first company we acquired nearly thirty years ago as our initial foray into the awe-inspiring world of entertainment.

Together, as 21st Century Fox, we have the creative magic, innovation and global footprint required to wow consumers around the world — every day. We haven't forgotten our roots in the entertainment world, and the legacy we inherited and built will guide us as we drive forward towards what is undoubtedly a future of even greater heights throughout this 21st Century and beyond. I can't wait to get started.

While the name "20th Century Fox" and the logo that accompanies it (and the music!) are very iconic, I've been wondering if they would ever update that name to be more current considering we entered the "21st Century" thirteen years ago. Now it's finally time, and Murdoch has decided to roll up the name change with his "proposed separation of News Corporation". For moviegoers, that doesn't mean much besides that he's retitling everything in film/TV to 21st Century Fox, similar to the way the company exists now (producing and distributing movies and TV content), but now they're ready "to take us into the future." Is this a big response to my claim that "Hollywood is behind the times"? Either way, it's very interesting news to report.

Update! There is an important quote in Murdoch's memo regarding names that states: "Both studios [TV & film] will maintain the name Twentieth Century Fox in recognition of their rich histories and strong connections with audiences across the globe." So, the movie studio itself is not being retitled, but the entire division of News Corp where the film & TV divisions are, will exist under the bigger name "21st Century Fox". This seems like it's making things a lot more confusing than helping, but that's what his memo states.

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  • DAVIDPD
    April Fools! Wait...
  • Elbak
    LOL, I was wondering when they'd join us.
  • http://www.facebook.com/profile.php?id=510383120 Marc Vibbert
    I'm looking forward to the eventual change to 30th Century Fox ;-)
    • JBrotsis
      Too bad you won't be alive to see it.
      • http://senzafine.net/ Yahzee
        ... with the way technology is advancing, who knows? It might "take us into the future" :D
  • Commenter
    I just hope the 21st Century Fox logo appears at the start of the new Star Wars movie before the rolling credits - it just wouldn't feel like the same intro without it.
  • Ricardo_PT
    This makes no sense at all...
    • http://senzafine.net/ Yahzee
      ... dumbest studio exec move of the century...
  • David Banner
    They are making a sister company that will either get swallowed up by other FOX companies or all other FOX companies will merge one day. Either way, good for taxes.
  • trulle
    How'bout reading ALL of the memo with time and thought before making the headlines....Thanks!
  • nha
    If there's any creativity out there they'd redesign it from scratch and not just change the numbers. That way its fresh - ready for the new 'century' and something exciting and new. The logo above looks a bit lame.
  • http://twitter.com/Nifty_Films Nifty Films
    Murdoch is still a raging creep, no matter what he renames it.
  • jack
    would never watch that criminal megalomaniac psycho's crap. he said he wants it all, and doesn't take no for an answer. all media, just like hitlers propaganda minister. bush put corporate thugs in regulatory agencies to undo a 100 yrs of public protections from corp. crooks, allowed this evil monster to pipe theirs and the chamber of commerces lies into areas that media consolidation and fcc rules don't allow. and now he's asking for a waiver to buy more media that is not allowed due to lack of variety, kind of like chinas state run media. he has to be stopped and put in jail. how much you want to bet ob ama lets it happen, just like he let comcast , another reicht wing outfit, buy nbc. to control what the pub lic hears.
  • 20th century cox
    so they'll be doing this every 100 years... cool...
  • Matt Sealey
    This is just so that in 1000 years, they'll have caught up with Futurama.
  • $126191
    I'd rather they keep the same name with ties to the studio's history.
  • crazylikea21fox
    New 21st century fox logo http://vimeo.com/65815722

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