In 2013: Tribeca Film Fest Launches 6 Sec Films Competition on Vine
Say what now? A major film festival is launching an official competition to make 6 second films on Vine - did someone finally take this too far? If you're not familiar with this Vine app, it's the "hot new thing" after Instagram that allows anyone to record 6-second videos (edited live, including stop motion or full motion) and post them socially. Twitter bought the service, launched it fully in the middle of Sundance this January, and now movie marketers are going crazy for it - perhaps too crazy. Oscilloscope did the first experiment with Vine, disastrously streaming 6 second segments of an entire film. Now Tribeca is launching a contest - "we're challenging you to make #6SecFilms on Vine to be judged by an illustrious jury." Are they for real?
Yes, they are. All the details come straight from Tribeca Film Festival's website (via TechCrunch) where they've outlined information about rules, how to enter, and most importantly, how to even use Vine! "A Vine doesn't give you a lot of time. Six seconds to be exact. We're challenging you to use that time to make a film." Can we combine multiple Vines? Can it span more than 6 seconds of time? I'm sure they're asking any and everyone to be as creative as possible, which is why this app and the concept behind it is so unique. If you've spent any time using Vine, it's easy to find so many genius ones that you never could've dreamed up.
Tribeca's Vine filmmaking contest has four different categories: #GENRE, #AUTEUR ("Do you have a six second story or script that's truly unique? A tiny, concentrated expression of your vision?"), #ANIMATE and #SERIES, which addresses stories spanning multiple Vines. "Do you have a character or world too big for six seconds? That's fine. We'll let you make it a trilogy. Submit three Vines, each one a single episode of a larger story." You can find all the entries tagged as #6SECFILMS on Vine. The deadline is midnight on April 7th, a few weeks, so download Vine now and get shooting. It shouldn't take long to make a 6 second film! Top prizes? Winners in each category will receive $600 (a hundred bucks for each second). That's it.
Look, I'm actually a big fan of Vine (follow me @Alex Billington) and I've been using it as much as I can to experiment with visual ideas. However, it's a very early concept that hasn't even come close to reaching mainstream awareness. It needs support to grow as a service before it's used as a platform for a contest. The only good thing is that creativity is rampant at this point because everyone is experimenting in their own unique way without precedents, which will make for some great entries. I almost think this is more about promoting Vine and getting filmmakers to use it than it is about Tribeca gaining anything in return. I'm very curious to see how this play out and if it makes any impact, or is just an experiment in modern marketing.