James Cameron Thinks All Entertainment Will Inevitably Become 3D
Thanks mostly to James Cameron and the success of Avatar, movie theaters and audiences began embracing 3D technology like gangbusters, for better or worse. While there have certainly been milestone films utilizing the third dimension element in theaters, many more have failed with hasty post-production conversions done for the box office buck, with no regard for whether or not it actually enhances the theatrical experience. As with all technology, it will get better with time, and to that end, that's why the director of Aliens and Titanic thinks that eventually all entertainment will be presented in 3D. More below!
On the BBC (via The Playlist), Cameron said, "For me it's absolutely inevitable that entertainment will be 3D, it'll all be 3D eventually, because that's how we see the world. When it's correct and convenient for us, we pre-select for that as the premium experience." Obviously he's speaking about filmed entertainment since there are plenty of other forms of entertainment that are literally 3D such as plays, sporting events and more. His biggest piece of evidence for this fact is that three out of the last four Oscar winners for cinematography went to movies that were filmed in 3D: Avatar, Hugo and Life of Pi.
Thankfully, Cameron also acknowledges that terrible conversions have tainted the medium, in addition to cable networks dropping their 3D broadcast programming, but he thinks that the technology will ultimately become a mainstay and potentially the default form of visual entertainment. But for now, with 3D ticket sales dropping to a new low, audiences don't feel as compelled to catch a film in 3D. That might have more to do with the extra cost of seeing a movie with really uncomfortable, cheap glasses then feelings on 3D itself, but we won't know that until 3D grows more over the years and invades homes.
How do you feel about 3D? Do you think it will become the default for visual entertainment?