Minimal IMAX Poster for Alfonso Cuarón's 'Gravity' + More Teaser Art
by Alex Billington
July 30, 2013
Don't let go! How about some more marketing for Alfonso Cuarón's Gravity to keep this upcoming movie on the top of your mind. IMAX has unveiled their new poster for Gravity, featuring nothing but a black sky and a floating astronaut. It's the kind of imagery I've been pushing for them to use because the minimalism fits the movie and sells the experience. This poster comes on the heels of three fantastic uncut teaser scenes featuring George Clooney and Sandra Bullock. Along with those scenes came three wide theatrical banners, which I tossed in below as well. Hopefully the marketing is keeping everyone as excited for this film as I am.
Dr. Stone (Bullock) is a brilliant medical engineer on her first shuttle mission with veteran astronaut Matt Kowalsky (Clooney). But on a seemingly routine spacewalk, disaster strikes. The shuttle is destroyed, leaving Stone and Kowalsky completely alone—tethered to nothing but each other and spiraling out into the blackness. The deafening silence tells them they've lost any link to Earth… and any chance for rescue.
Gravity is directed by visionary Mexican filmmaker Alfonso Cuarón, of Great Expectations, Y Tu Mamá También, Harry Potter and the Prisoner of Azkaban and Children of Men previously. The screenplay was written by Alfonso Cuarón and his son Jonás Cuarón. Warner Bros delayed Gravity from its initial release in 2012 and now has it scheduled to hit theaters in IMAX and 3D on October 4th this fall. See the first trailer.