POSTERS

New Poster for 'Elysium' Turns Matt Damon into Mark Zuckerberg

by
July 23, 2013
Source: IMP Awards

Elysium

In the world of movie posters, there are plenty of consistent design trends that keep popping up at the local movie theater. A new poster for Elysium has sadly gone the route of being less than creative and taken a cue from one of Sony's films from the past few years. People will likely remember the poster for The Social Network featuring Jesse Eisenberg's face as Facebook founder Mark Zuckerberg with text superimposed above the image saying, "You don't get to 500 million friends without making a few enemies." The poster for Elysium goes for brevity with text over the face of Matt Damon simply saying, "He can save us all." Look!

Here's the new poster for Neill Blomkamp's Elysium from IMP Awards:

Elysium

Elysium, directed by South African filmmaker Neill Blomkamp (of District 9), focuses on Secretary Rhodes (Foster), a hardened government official, who will stop at nothing to enforce anti-immigration laws and preserve the luxurious lifestyle of the citizens of Elysium. However, that doesn’t stop the people of Earth from trying to get in, by any means they can. When unlucky Max (Damon) is backed into a corner, he agrees to take on a daunting mission that if successful will not only save his life, but could bring equality to these polarized worlds. The screenplay was written by Neill Blomkamp. Read more about the film's composer Ryan Amon here. Sony/Columbia has Elysium set to hit theaters on August 9th this summer. You down?

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  • Philosopher
    Damon already helped save America from Sarah Palin, so there's precedent. :-)
  • DavideCoppola
    This trend is getting old..
  • DAVIDPD
    Slow week at the marketing office.
  • Chris Bob
    I still like it a lot more than the first poster that was released for this film. Second poster remains the best.
    • Eggshells
      Agreed! The first poster didn't have enough Damon face time. This one is very good, but I agree the second is the coolest.
  • deadpoo
    Common.....are the so called "designers" running out of ideas on how to make a poster these days. Its like if its the same designer that created Thor posters....carbon copy..!
    • http://www.youtube.com/watch?v=M7YGEVuJ4mM Carpola
      Sometimes the designers get told what to, well most of the time. I reckon the studios just say do a big face poster, so people know who's in it.
      • Danimal
        It's very true. As a designer myself, I have very little creative freedom. Though this poster is clearly a mess no matter who told who what to do
  • truong18
    cheesy tagline
  • Linkfx
    My girlfriend walked by this one sheet and had no idea who this was. That's not a good sign, marketing department. She's a huge Damon fan.
    • conradthegreat
      apparently she's not. I mean no disrespect, but it's a close-up of Matt Damon's face................
      • Linkfx
        i think maybe I should have written some context, if you see this thing on the sidewalk, a normal sidewalk, and you're like a foot or two away from it, it's hard to immediately read as Damon as the face is like half the size of your body and it's hard to even focus on the text as well. It's much easier when you're looking at it small on the computer screen. And even then, it really isn't the most immediate read of him. Sometimes it's good to have some distance.
    • cobrazombie
      Tagline should be: "How do you like them apples?"
  • Lars
    Fuck that is a sucky design for a Sci-Fi epic, I sorta lost a little hope now in this being the movie of 2013....
    • Guest
      You're a moron
  • Sally's place
    You are officially crazy. This poster has visual tension and, uh, Matt Damon, who Jesse Eisenberg can't get anywhere near, either as an actor or a looker. Period.
  • conradthegreat
    what's that written on his chest?
  • kodekn
    Hollywood has had a tendency to sell movies with the biggest star's face in it. The first example that springs to mind are some movies of Nicolas Cage that had his face practically in the same position just looking bit goofy looking at the viewer. Those posters made me actually hate Cage because he looked like an idiot in them, and I thought it cheapened the films by just making them Cage films. This one is actually a pretty good poster, because it engages you with Damon's eyes immediately. This is completely different from the Social Network, and I don't really see any connection because the interaction between the face and the text is different in the posters. Here they are intertwined where as in The Social Network the text was really the one that stood out the most (although of course Eisenberg's face comes out pretty well, too). The dynamics of the posters are just different. The problem but the same time the poster's strength is that you don't necessarily recognize Matt Damon immediately. You probably see something familiar and you are pulled closer, and then suddenly you have read the text and you have been pulled in. Great poster :) And of course this is not the main poster, so it's okay to have it like this.
  • Jillian barhens
    Baby's got the prettiest eyes. I want this over my bed.
  • David Banner
    That chest tattoo was "edgy", what does it say?

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