Open Road, Dolphin Entertainment & Mattel Team for 'Max Steel' Movie
by Ethan Anderton
September 4, 2013
Following the successful launch of a new animated series on Disney XD, the sci-fi action figure Max Steel is having his motion picture deal revived. Over four years ago, Paramount Pictures was looking to develop the property into a new live-action feature film franchise with eyes on The Twilight Saga star Taylor Lautner taking the lead, but that was when he was still a big deal. However, no real progress was made on the project (Lautner never really made a splash at the box office outside of Twilight) and now Open Road Films, Dolphin Entertainment and Mattel area teaming to bring Max Steel to theaters in late 2014. Read on!
The three companies announced the new deal today as part of Dolphin Entertainment's new multi-picture deal with Open Road (by way of their new subsidiary Dolphin Films), which will focus on motion pictures aimed at families, tweens, teens and young adults. Max Steel tells the story of teenager Maxwell McGrath and alien companion Steel who can combine special turbo-energy powers to generate sensational superhero Max Steel. The press release cites a storyline that centers on bringing a positive and relatable hero to kids, drawing upon turbo-charged teamwork, laughter and friendship.
Though no lead has been announced to play Max Steel, director Stewart Hendler (behind Bryan Singer's web series H+ and the digital series Halo: Forward Unto Dawn) will be behind the camera, working from a script by Christopher Yost. The writer recently did rewrites for Thor: The Dark World after running through Marvel's Writers Program where he also worked on the first Thor film. There's a chance this could be something along the lines of Spy Kids, with the companies' eyes on entertainment for families and the younger crowd, but those films are actually pretty fun, so we'll hope for the best.