Paul Newman & Joanne Woodward Grace the Cannes 2013 Poster
"A Head-Turning Poster." I love it. Ever since I've been attending the Cannes Film Festival in the South of France (this will be my 5th year) their poster art and fest identity has improved year after year. While I wasn't the biggest fan of the Marilyn Monroe art last year, this one brings it right back with an eye-catching, "head-turning" poster that fits the festival perfect and simultaneously gets me excited for the screenings to come. For the 2013 fest, Cannes has unveiled artwork featuring Joanne Woodward and Paul Newman, photographed during the shooting of the aptly named A New Kind of Love, by Melville Shavelson (in 1963).
The photograph from the shoot was isolated, remastered and redesigned by the Bronx agency (in Paris), who added a kinetic element, toying with the impression of movement and depth in order to enhance the cinematographic effect. The poster evokes a luminous and tender image of the modern couple, intertwined in perfect balance at the heart of the dizzying whirlwind that is love. Here's a look at the artwork revealed:
I really, really like this poster. Something about it feels fresh and modern, yet timeless, perfect for a festival as prestigious as Cannes. From the announcement: For the Festival it is a chance both to pay tribute to the memory of Paul Newman, who passed away in 2008, and to mark its undying admiration for Joanne Woodward, his wife and most favoured co-star. They were honoured at the Festival de Cannes in 1958 – the year of their marriage – with the selection In Competition of Martin Ritt’s The Long Hot Summer, the first film in which they appeared together. The links between their story and that of the Festival continued with a series of films directed by Newman, who cast Woodward in unforgettable roles in The Effect of the Gamma Rays on Man-in-the-Moon Marigolds (Competition, 1973) and The Glass Menagerie (Competition, 1987).
Here's the animated version of the poster that Cannes released, which is actually kind of awesome. Watch:
We'll continue to keep you updated on the 66th Cannes Film Festival, taking place from May 15th to 26th in Cannes, France. To download the full poster artwork or for more info on the fest, visit festival-cannes.fr.