Regal Announces 4-Movie 'Iron Man' Marathon in Theaters This May
"Experience four Iron Man movies in one day!" They're bringing back the marathon. Just last year, movie theaters organized six-movie marathons leading up to the midnight release of Marvel's The Avengers. With the release of Marvel's Iron Man 3, directed by Shane Black, coming up quickly on May 3rd kicking off the summer movie season, Regal has launched an Iron Man Marathon (more info at regmovies.com). The event will include showings of all three Iron Man movies, plus The Avengers, because it progresses this Marvel Universe before Iron Man 3 picks up. Everything kicks off on the afternoon of Thursday, May 2nd.
"Tony Stark soars back onto Regal screens this May with the third installment of the Iron Man series," stated Ken Thewes, Chief Marketing Officer of Regal Entertainment Group. "Moviegoers will have the opportunity to see the entire evolution of Iron Man through an amazing movie marathon including Iron Man, Iron Man 2, The Avengers 3D and the premiere of the all-new and 3D-enhanced Iron Man 3." Regular marathon tickets are $35, or only $30 for Regal members, and the events start at 1:00PM with Iron Man 3 in 3D showing at 9:00PM. Regal has a list of the 207 theaters nationwide hosting a marathon on their site.
We expect other theaters like AMC/Loews and Cinemark/Century to follow suit with their own marathon events, or they may shrug this whole thing off and wait for The Avengers 2 in 2015. Personally, while I'm excited for Iron Man 3, I'd rather stay home and watch the first Iron Man, skip the second one, watch The Avengers and Captain America, then go see Iron Man 3 in 2D on my own time. But these kind of marathons are a lot of fun and what better way to celebrate the arrival of what looks to be a considerably kick ass new Iron Man movie from Shane Black and Marvel Studios. Thanks to BoxOffice.com for the full press release.