Relativity Media Picks Up Joseph Gordon-Levitt's 'Don Jon's Addiction'
by Ethan Anderton
January 21, 2013
Another day, another big sale at the 2013 Sundance Film Festival. Hot on the heels of The Spectacular Now getting picked up by A24, news has come from multiple sources saying that Don Jon's Addiction, the directorial debut from The Dark Knight Rises and Looper star Joseph Gordon-Levitt, has been picked up for distribution by Relativity Media, the company who brought Let Me In and Haywire to theaters. The film was purchased for $4 million and will get a wide release with $25 million going towards the marketing. Of course, a movie with Gordon-Levitt and Scarlett Johansson should sell itself, right?
And if that stars aren't enough to convince you, here's a positive review from our own Alex Billington who calls the film a "crowd-pleaser." For those who aren't aware, the film follows a ladies' man with an addiction to porn (also played by Gordon-Levitt) who tries to find love and a more satisfying sex life. Some people have said it might be the most porn they've ever seen in a film without the movie being an adult film itself. So because there's a lot of nudity and sex in it, there's a slight chance it could get an NC-17 rating once it hits the MPAA, but we'll see what happens. Relativity thought they could pull it off, so it should be fine.