POSTERS

In a similar way I used to design a lot of club flyers, we used to get a lot of free reign, the information was often hidden away in clever ways and not always obvious, we'd spend hours drawing designs and editing them together on the computer to create cool things that people actually collected. Later as competition grew with different nights, the promoters just asked us to make the club name and the dj as big as possible thinking the public to be too stupid, they would often say things like 'The people that go to our club might not notice that, make it bigger'?! I think it's the same with movie posters now, it has to have a clear photo of the stars with the title nice and readable. With Photoshop now people really want stuff battered out quickly, often the actors heads look stuck on funny bodies a lot of the time. But it's like the Avid/Bad Robot video that was a few posts back talking about how now a film can nearly be edited even when it's in Theatres! The old posters were often the vision of one hyper talented individual, a master of composition and colour, someone like Bob Peak or Bernie Fuchs, but now it comes down to a team of people working on many parts. I suppose now the artistic posters are now for collectors, made after the film comes out, with lots of references from the movie in them, which is also cool. I got to see a few Screenprints that had been featured on here at a new store that had opened up in my city specialising in Gig Posters and art prints and if I had a bit more room at home I'd have bought a lot of them. Sorry for the waffle there!