COOL STUFF

Ron Burgundy Interviews Peyton Manning & Has His Own Scotch Now

by
December 3, 2013

Anchorman 2: The Legend Continues

Continuing the hype for Anchorman 2: The Legend Continues, we already know that Will Ferrell is guest hosting SportsCenter on ESPN on Thursday, December 5th (same day the first trailer for The Amazing Spider-Man 2 arrives) as Ron Burgundy. Now we have a tease of Burgundy's appearance on the program, complete with an interview with Denver Broncos quarterback Peyton Manning. But that's not all. For all you scotch lovers, Riviera Imports is releasing Ron Burgundy Blended Scotch Whisky (Great Odin's Raven Special Reserve) sometime this month. Check out the interview and details on the new scotch below.

Here's part of Ron Burgundy's interview with Peyton Manning from ESPN:

And here's the teaser for the Ron Burgundy scotch from Riviera Imports via Cool Material:

Anchorman 2: The Legend Continues

The 40% ABV Scotch is a blend of Scotch whiskies from Speyside, Highlands, and Islay and features a hearty fruit flavor. We're not sure when exactly it will be available for purchase or how much it will cost, but we can't wait to take a nice sip of this smooth scotchy scotch scotch down into our bellies. It probably wouldn't go great with the new Ben & Jerry's ice cream flavor inspired by the legendary news anchor, but at least we won't run out of Ron Burgundy products anytime soon. Don't forget that Burgundy's autobiography Let Me Off at the Top!: My Classy Life and Other Musings is now available for purchase as well. Cool stuff?

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  • Jon Odishaw
    Checkoff! Checkoff!
  • theslayer5150
    I am beginning to think the movie will not live up to they hype they are bombarding us with.
    • http://www.firstshowing.net/ Ethan Anderton
      To be fair, they're not showing us much footage from the movie, and half of the footage we've seen in trailers won't be in it either. I prefer this kind of promotion instead of endless trailers, TV spots, etc. so the movie isn't spoiled, especially a comedy where jokes are frequently ruined.
      • theslayer5150
        I agree in the promotion side of it. It is better than Will Farrell talking and showing clips on Jay Leno. It even reminds me when he would show up to personal appearances dressed in his Ricky Bobby race suit. However it is never ending. When I first heard of the sequel I was hooked. The relentlessness of having "Ron" on so many real news shows, sports broadacsts, late night tv...it's wearing me thin. I just I hope I am wrong, but I am getting a bad feeling about so much cross promotion.
  • thejon93rd
    Great marketing strategy all-around. This may just become the highest grossing comedy of all-time... if it's good (which I'm counting/hoping on, as I loved the first movie).

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