See the Star Trek Promo of the Starfleet Logo Hovering over London
Look - up in the sky! It's a bird, it's a plane, no it's - the Starfleet Logo? What the heck? To be honest, I'm actually a fan of these kind of exciting local promo events, though this one isn't the greatest. Paramount Pictures UK decided to pull a little publicity stunt during "Earth Hour" this past weekend in London. For the hour that the lights were off, including the Tower Bridge, they created a gigantic 300' tall hovering Starfleet logo from Star Trek Into Darkness, to promote the movie. A video has been released online of the event, showing how it all went down, and it's cool to see recorded. If only I could've been there to see it in person.
Here's the video of the "Star Trek Into Darkness Earth Hour Promo" event in London, found via Mashable:
Here's a full-size photo courtesy of TrekMovie.com showing the Starfleet logo hovering in the air in London:
The big floating logo was created using 30 LED quadrocopter drones. The operation was organized by Ars Electronica Futurelab & Ascending Technologies. The logo formation hovered about 118ft above the ground at the lowest point. The total height of the logo was 308ft. In keeping with Earth Hour's initiative, the quadrocopters utilized batteries charged in Austria using green energy made specifically for this event.
I like the idea and look overall, but it seems one of the issues were LEDs that were just too small and dim. It looks this could barely be seen in London when it should've been the big, bright object that made headlines the world over. Next time? London is a key city in the sequel, targeted by villain Benedict Cumberbatch, featured heavily in the latest trailer. I hope we see more promos like this leading up to the May 17 release.