'Star Trek' Viral 'Are You The 1701?' Launches Looking for Chosen Few
by Alex Billington
April 24, 2013
Finally - it's aliveee! But wait, is this even a viral? Barely. Come on Bad Robot, you guys can do better than a social media tie-in like this. In December of last year, before we had too many trailers or footage from J.J. Abrams' Star Trek Into Darkness, a viral site called "Are You The 1701?" referring to Enterprise designation NCC-1701 appeared. After many months of nothing but a stale logo and no changes, the website has finally relaunched with instructions and a social media widget. All it explains is: "Post an Instagram or Vine with #THE1701" as the tag to participate. Besides that, it asks: "Will you be one of the chosen few?"
Click below to visit the site and submit content (video/photo) that are "inspired by Star Trek or the future":
That's the only update on Are You The 1701? at the moment. As always, things are kept mysterious, without much info provided. Are they finding 1701 people, or just a few? And what will these few get to do? Will they join the crew on the Enterprise, or travel to the premiere, or participate in other parts of the viral? We'll see.
Star Trek Into Darkness is the sequel to the J.J. Abrams-directed reboot of Gene Roddenberry's original science fiction series. The screenplay this time was co-written by Roberto Orci & Alex Kurtzman & Damon Lindelof. Most of the crew is back, including Chris Pine, Zachary Quinto, Zoe Saldana, Karl Urban, Simon Pegg, Anton Yelchin & John Cho. Paramount is bringing Into Darkness to theaters May 17th next summer.