Twitter Launches Nifty 2013 Oscars Index Site to Track Awards Buzz
by Alex Billington
January 16, 2013
Can Twitter predict the Oscar winners? Or even better, can Twitter influence the Oscar winners? We're now only 39 days until the 85th Academy Awards on February 24th, with the nominees already announced, so Twitter has launched a new page called the "Twitter Oscars Index". Using data from real-time tweets worldwide, they calculate who has the most buzz between the top six categories and all of the nominees in them. The page even has a handy awards calendar and live Oscar-related tweets. This is pretty sleek, and the data is presented well, easy to look at and decipher. But what does it all mean? Or is it just random chatter?
The calculation as explained on their website: "The Twitter Oscars Index measures how Twitter Users are referring to Academy Award Nominees relative to the overall conversation on Twitter on any given day. For example, if a nominee has an Index of 80, comments about that nominee are more positive than roughly 80% of all the other terms on Twitter. This display of sentiment is used to track the Oscar race through the public conversation around the nominees, adding an extra dimension to the dialog around the Academy Awards." I'm intrigued, curious to see the bigger picture. What do you make of this twitter Oscar buzz/data?