Viral 'Godzilla' Marketing Begins Tracking Monster Encounters Online
by Ethan Anderton
July 10, 2013
Hot on the heels of our first glimpse at the Comic-Con presence Legendary Pictures and Warner Bros. new take on Godzilla will have down in San Diego, a new viral campaign has kicked off online. GodzillaEncounter.com just kicked off, and the site is exactly what it sounds like. The website acts as a hub for reports hinting at the iconic giant monster surfacing soon. It's clear the film will have a big push at the pop culture convention, and this new website might even end up leading to the first official teaser trailer or at the very least, the reveal of this new Godzilla. It has to be better than the one from the late 90s right?
Here are the two reports from GodzillaEncounter.com, and you can check out the full site right here:
Notice the single red letter in each news report. This might end up leading to a new website to keep the viral going, and it could even end up having something to do with the marketing that will take place at Comic-Con next week. We'll do our best to keep you posted on developments with this new viral campaign.
Godzilla, being directed by Gareth Edwards (of Monsters), comes from a screenplay written by Drew Pearce, Max Borenstein and Frank Darabont. The cast is lead by Aaron Taylor-Johnson, with Bryan Cranston, Elizabeth Olsen, David Strathairn and Juliette Binoche. An epic rebirth to Toho's iconic Godzilla, this spectacular adventure pits the world's most famous monster against malevolent creatures who, bolstered by humanity's scientific arrogance, threaten our very existence. Warner Bros. and Legendary Pictures will send Godzilla stomping into theaters on May 16th, 2014 next summer. Fans getting excited?