Watch: Jay-Z's Performance Art 'Picasso Baby' from Mark Romanek
by Ethan Anderton
August 5, 2013
Though rapper Jay-Z will soon be working on the music for Sony's developing remake of Annie starring Quvenzhane Wallis, Cameron Diaz and Jamie Foxx, last month he decided to dabble in performance art. On July 10th, Jay-Z performed his recent song Picasso Baby for six hours straight at the Pace Gallery in New York City. The purpose of his performance art piece was to find out what would happen if Jay-Z performed specifically to a single person instead of an arena full of fans. Now the footage has been edited down to a nearly 11-minute short film which features appearances by Judd Apatow, Alan Cumming and more.
Here's Jay-Z's Picasso Baby: A Performance Art Film from director Mark Romanek (via Collider):
Other notables guests include stars of the HBO series "Girls" like Adam Driver and Jemima Kirke along with other talents like Taraji P. Henson, Marina Abramovic (whose work inspired the video) and Michael K. Williams. Director Mark Romanek is no stranger to Jay-Z having directed his music video 99 Problems, and he's been a prominent music video director with praised work including videos for Hurt by Johnny Cash, Criminal by Fiona Apple and Closer by Nine Inch Nails, not to mention working with icons like Madonna and David Bowie. The results here are entertaining and interesting. Kudos to someone like Jay-Z for indulging his curiosity to study the effect of his live music on people in this manner. Cool short?