Watch: Lionsgate's New Animated Logo Brands Them as Major Studio
by Alex Billington
April 19, 2013
This finalizes it once and for all - Lionsgate is now a major movie studio and they want to show that off. After acquiring Summit Entertainment last year, Lionsgate established its foothold in Hollywood as the seventh major studio and looks to remain successful with a diverse but stellar slate of films in the works. At their CinemaCon 2013 presentation to wrap up the industry convention (where we saw the Ender's Game trailer, too) they unveiled their brand new animated opening logo that will accompany all of their upcoming releases and it's now available for viewing via YouTube below. I dig it, it feels as if they can rival Universal.
Here's the brand new Lionsgate animated logo, updating their previous gears/gate opening. I love that this new opening briefly shows the original lion logo for Lions Gate the company launched with in 1997. Watch:
Lionsgate's new logo was designed by Devastudios, under the direction of Lionsgate Chief Marketing Officer Tim Palen. "2012 was a transformative year that reflected 13 years of patient and disciplined growth, and our new logo reflects the limitless opportunities we see in our future," said Lionsgate Chief Executive Officer Jon Feltheimer, who introduced the new logo at CinemaCon. "The breadth and excitement of the film slate that we previewed today reflects our continued momentum and is just one example of our emergence as a global content leader." Lionsgate, initially known as a horror/genre company, is now a major studio with an exciting line-up, from Now You See Me to The Hunger Games. The world will be watching. Your thoughts?