COOL STUFF

Watch: Lionsgate's New Animated Logo Brands Them as Major Studio

by
April 19, 2013

Lionsgate

This finalizes it once and for all - Lionsgate is now a major movie studio and they want to show that off. After acquiring Summit Entertainment last year, Lionsgate established its foothold in Hollywood as the seventh major studio and looks to remain successful with a diverse but stellar slate of films in the works. At their CinemaCon 2013 presentation to wrap up the industry convention (where we saw the Ender's Game trailer, too) they unveiled their brand new animated opening logo that will accompany all of their upcoming releases and it's now available for viewing via YouTube below. I dig it, it feels as if they can rival Universal.

Here's the brand new Lionsgate animated logo, updating their previous gears/gate opening. I love that this new opening briefly shows the original lion logo for Lions Gate the company launched with in 1997. Watch:

Lionsgate's new logo was designed by Devastudios, under the direction of Lionsgate Chief Marketing Officer Tim Palen. "2012 was a transformative year that reflected 13 years of patient and disciplined growth, and our new logo reflects the limitless opportunities we see in our future," said Lionsgate Chief Executive Officer Jon Feltheimer, who introduced the new logo at CinemaCon. "The breadth and excitement of the film slate that we previewed today reflects our continued momentum and is just one example of our emergence as a global content leader." Lionsgate, initially known as a horror/genre company, is now a major studio with an exciting line-up, from Now You See Me to The Hunger Games. The world will be watching. Your thoughts?

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Reader Feedback - 19 Comments

1

They should so make a prequel to this...

DJROBL on Apr 19, 2013

2

Eh... the whole space / galactic theme is kind of tired. They should have gone with a lion and gate theme. Music's good though!

avconsumer2 on Apr 19, 2013

3

I didn't know the red gate one was only for horrors... And it's interesting that Paramount's 100th-anniversary logo is illuminated from behind and made by Devastudios, so is Lionsgate's.

Nardog on Apr 19, 2013

4

Devastudios also did both versions of the old gears-and-gate logo.

NamelessDrake on Apr 21, 2013

5

aw man.. I liked there last gears one 😀 something about the music too

Nick on Apr 19, 2013

6

It reminds me of Relativity Media's animated logo until the end. Also, I'm with Nick. I enjoyed the gears logo. It was something shiny on bluray.

Tyler Morgan on Apr 19, 2013

7

I honestly liked the old one more, because it was very unique. This one, like you say, is very reminiscent of universal (not even subtly), with the color palette of DreamWorks and feels generic. Also the sound (design) in the old one really was something nobody had.

DavideCoppola on Apr 19, 2013

8

I agree Davide.

DAVIDPD on Apr 19, 2013

9

I felt the other animation was more original. They are trying way to hard to be Universal. Fox and Paramount.

Brandon V. Fletcher on Apr 19, 2013

10

Booh! The old one was WAY better.

Matt97 on Apr 19, 2013

11

The gears were better...

Bl00dwerK on Apr 19, 2013

12

lots of comments: (1) WOW, does that very first shot of the planet's horizon look like it's supposed to be taken off from Universal's opening theme; and the speed extent to which the camera flies backward and away looks like a blatant "look how different we are than them" statement. (2) If I'm right and they're trying to distinguish themselves from Universal and others, why did they forgo their unique gritty sound and look and adopt the big swelling music a la Universal & 20th Century Fox (or, 21st Century Fox). Also, although their old one ended up in the clouds, something about this version's clouds feels a little too much like Dreamworks' or Columbia's clouds. (3) Maybe this is wrong, but I often associated them with horror/suspense movies (or maybe this is accurate and they're trying to get away from that image) and that gritty music and gears often greatly complimented the movie to follow. (4) i'm pretty sure they messed up the order in the camera pan: first we're on a planet, then to the stars, and then we're in the clouds? wait a minte. (5) I too like that they still included the original lion (almost just as subtly as he was included in the old theme), but it just seems like yet another layer of unnecessary complication to the pan. Lastly, (6) it all seems too in-theme with each other; I LOVED the previous message of all the gears it takes to work to make a movie (to open a door), and then once you get into the movie (once you open the door) it's a whole new set of possibilities given the drastic visual juxtaposition of the gears/door with the light and clouds

Eric Odenheimer on Apr 19, 2013

13

Personally, I prefer the older one. But it's no big deal.

Isildur_of_Numenor on Apr 19, 2013

14

Amazing! Even better than Paramount and Universal!

Jackmooney9 on Apr 19, 2013

15

Needs more horror.

Bryan Bortz on Apr 19, 2013

16

Man, I remember when Lionsgate was just starting out too! Crazy how they grew over the years. Funny that they brought us House of 1000 Corpses way back when lol

LosZombies on Apr 19, 2013

17

If you are saying things like: "oh looks like universal" "looks like dreamworks" let me tell you, that the mission of lionsgate is acomplish. Part of making a brand work (logo, corporative image, etc) is to transmit the message. Design it's about communication more than beauty.

TOONFED on Apr 19, 2013

18

When they first started, they DID have the Leo constellation. Then they had the "LGF' (lions gate films) then it was the opening of the Gate. Now this, which is a combination of sorts of everything. It's alright.

Darren James Seeley on Apr 20, 2013

19

I'm sorry, but saying an animated logo makes a company a major studio, is like saying having a website makes someone a business. What a bizarre article. And actually, the animated logo is dang cheesy. I hope they didn't pay more than a couple hundred bucks for it.

Dave Melges on Apr 21, 2013

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