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Watch: Paramount's 30-Sec Super Bowl Spot for 'World War Z' Hits

by Alex Billington
January 31, 2013

"We've lost the East Coast." Get read to be... underwhelmed. This might already take the award for most unexciting Super Bowl TV spot yet, and we have barely seen the rest of them. Paramount has debuted a 30-second TV spot in high def on Apple for their World War Z adaptation of Max Brooks' zombie book, starring Brad Pitt. We've already seen one trailer for this and it has many folks nervous about how it's going to turn out, not to mention the reshoots and others issues they've been trying to cover up. There's a bit of new footage, but not much. I think the dialogue in the spot sums it up: "What is this?!" "We don't know..."

Watch the full 30-second Super Bowl spot for Marc Forster's World War Z, in high def from Apple:

A UN employee racing against time and fate travels the world trying to stop a growing zombie pandemic.

This World War Z movie is directed by German filmmaker Marc Forster, of films Monster's Ball, Finding Neverland, Stranger Than Fiction, The Kite Runner, Quantum of Solace and Machine Gun Preacher previously. The screenplay was written by Matthew Michael Carnahan (The Kingdom, State of Play), revised by Damon Lindelof (Star Trek, Prometheus). It's adapted from Max Brooks' beststelling zombie book World War Z. Paramount is adapting this and preparing Marc Forster's World War Z for a release this summer, starting June 21st, 2013, after being delayed from December last year. See the first trailer. Any better?

Filed under Hype, To Watch, TV Spots

From around the web:

http://www.roamandthink.com/ PBGray

Darn. Hoping for some new footage. Looks like a trimmed down version of the first trailer.
Xerxexx

Nothing new. I'll see it maybe in theaters...definitely on DVD.
http://www.youtube.com/watch?v=M7YGEVuJ4mM Carpola

Weird, I used to work in the street where they are in the car. Was full of zombies of a different kind. I'm looking forward to this, they kept the zombie waves out of the trailer though.
BWAAOOOMMMM!!!

BWAAOOOMMMM!!!
http://www.facebook.com/martinwesleywalker Martin Walker

Move along. Nothing to see here.
guest@gmail.com

Pitt fighting zombies? LOL!!! Pass.
- Takrit Sombatnan
  
  In 3D!?! Anyone knows is this shot in 3D or Converting!?!
  - David Banner
    
    There's no info about it on realorfake3d com. I'm guessing it's converted. And there seems to be rules for 3D and horror movies, guts and blood can't fly at you. Or something stoopid like that.
Barry

For a Super Bowl spot, what else did you expect? It can't reveal but SO much, given the nature of the story. I liked it...then again I'm biased because I'm a huge fan of the book and if this is done right, we may actually have the first interesting zombie flick in a looooong time.
me

did anyone before knew this was in 3d , lol
Cody W

Imagine being in China during a zombie apocalypse, youd have to axe and crossbow almost 10 times as many to survive lol.
- BWAAOOMM!!!
  
  BWAAOOMMM!!!
  - capitandelespacio
    
    AWWWMYYYYGAAAAWWWWD!!! BWAAOOMMM!!!
I am Jacks DVD

It makes me laugh how many people have already decided this is going to be shit. First of all, most adaptations tend to be very different from the source material so it can't be criticised for that and secondly, I doubt there is any film that doesn't have script issues or re-shooting of scenes, you simply don't get to read about them all. I'll wait until I've actually seen it rather than taking to the web to register my disgust for something I haven't seen.
- David Banner
  
  Many who have read the book question the content of the trailers. Brad Pitt is not playing Max Brooks, the guy who travels and records peoples testimonies. "WWZ is done in an interview-style format with each chapter consisting of first-person interviews of individuals who lived through the Zombie War from its initial outbreak to it's final battles and mop-up operations." It seems they shot the movie and were not satisfied, so they shot (a new version?) 7 more weeks. 7 weeks is a fucking lot. This might be "good news", if they came out and said they planned more than 1 WWZ movie; and all ready had one in the can. Could be there's two movies there, or a hell of a lot deleted scenes
nha

Nothing new? Shame.
http://www.facebook.com/profile.php?id=567981709 Chris McDermid

The Story looks good however the Zombies look like crap! The look like somebody just copied and pasted the same 10 zombies over and over again, and they look horrible. Much the same complaint I had about the effects in I am Legend.
Johnny Neat

They just need to slow down the zombies a bit, because regardless of being dead and feeling no pain, the human body can do only so much before deteriorating. Muscles can only do so much regardless of a zombie virus that hypers your metabolism. Other then that oddity, I'm looking forward to this not ruining the seriousness and tone of the amazingly good book.
Johnny Neat

Also, maybe the planned trilogy will start with the interviewer's own experiences before the sequels get into other individuals' experiences of the Zombie Apocalypse. That would be fine by me. I just hope they address the CG look of the zombies. I am Legend was a computer wax/rubber job gone wrong.
quazimoto

I'm hoping this is going to be good, but then I saw Lindelof 'revised' the script and that hope kind of died. Maybe he'll knock it out of the ball park, but he's not in my league of extraordinary writers for a reason. Be concerned about Star Trek: Into Darkness not making any sense also. The guy just has a knack for writing crap only he can understand. He can only ride on the coattails of JJ Abrams for so long....
Steve

If John Fantasia is not in this, then it should be good.