VIRAL NEWS

Watch: 'X-Men: Days of Future Past' Trask Industries First Viral Video

by
July 30, 2013

X-Men: Days of Future Past

At Comic-Con earlier this month, 20th Century Fox brought Trask Industries to the convention as part of viral marketing for X-Men: Days of Future Past. The company is responsible for creating the sentinels that are tasked with hunting down mutants. Now the Trask Industries website, which was teased on the posters and postcard handed out to fans at Comic-Con (including some purple trucker hats with the company logo) is chock full of information about the company, along with new photos of the sentinels protecting America, and a viral video about the company. For those who might not be sold on the design of the sentinels, it appears what we're seeing is the early versions of the mutant hunting machines. Look now!

Here's the viral video for X-Men: Days of Future Past from the Trask Industries website:

And here's historical images of early sentinels at work from the past (see more at Trask Industries):

Trask Industries

Trask Industries

And our first look at Peter Dinklage as Bolivar Trask back in the 1970s:

Trask Industries

The site also includes this text which hints at the plot of X-Men: Days of Future Past:

In 1973, Trask Industries introduced the first Sentinel production model, the Mark I. Bolivar Trask’s groundbreaking research in AI, robotics and autonomous ballistic systems laid the foundation for the world's most capable anti-mutant defense system. Since the program's inception, we’ve continued to advance our founder's cause through eight additional generational upgrades and enhancements.

As we celebrate five decades of achievement, we also bid farewell to regular production of the Mark I and shift our efforts to full-time manufacturing of the Mark X — our first complete overhaul of the Sentinel line. These highly anticipated units will combine next-generation nanotechnology and bioweapon breakthroughs, promising an even brighter future for the human race.

We're guessing that the reason Wolverine (Hugh Jackman) is sent back in time by Professor X (Patrick Stewart) and Magneto (Ian McKellen) is that the Bolivar Trask (Peter Dinklage) and his sentinels become too powerful, and threaten to wipe out human existence unless he stops something from happening in the past with the help of young Charles Xavier (James McAvoy), who is currently at a loss for motivation following his paralysis at the end of X-Men: First Class. That would fit in line with the footage we saw at Comic-Con (watch our video blog here). There are lots of other details at Trask Industries site.

**Note: Stick around during the credits of The Wolverine for another Days of Future Past tease**

X-Men: Days of Future Past is directed by Bryan Singer and written by Matthew Vaughn and Simon Kinberg. The sequel features cast members from the original X-Men franchise like Hugh Jackman, Patrick Stewart, Ian McKellen, Halle Berry, Anna Paquin, Ellen Page, Shawn Ashmore and Daniel Cudmore along with X-Men: First Class cast members like James McAvoy, Jennifer Lawrence, Nicholas Hoult, and Michael Fassbender. New cast members include Omar Sy, Peter Dinklage, Fan Bingbing and Boo Boo Stewart. It's a crowded cast, so stay tuned for any further updates, especially from Bryan Singer, as the film progresses.

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  • ion677
    Peter Dinklage will be a cool villain. This could be good. I just hope they stay away from the cheese a little more than in First Class.
  • Simon
    Meh.
  • Brian Sleider
    The sentinels look.....flimsy? I think they should look beefyer.
    • Ayotunde Afolabi
      I can see what you mean... especially when you compare them to the comic or cartoon versions. But them being sleeker might be better for the action, in terms of mechanics and what they can do in battle - the design should make for more fluid action sequences... hopefully lol
      • Brian Sleider
        Yeh they could also maybe be like earlier models they are showing us right now. I look at that sentinel and think Wolverine could rip through 100 with ease. This should not be the case.
    • Sky
      These have to be the 70's model. My guess... Ethan is right, Mag and X send Wolv into the past because Trask is getting to powerful... he interacts with these models we see here and rips them to shit like everyone is saying. Thats what changes the timeline and we go back to the future to see them fighting the Super Giant Sentinels we've seen in the comics... and again we return to the past to change it to what the timeline become in Xmen 1. If thats what happens... im pumped
      • Brian Sleider
        Yeh thats sorta my hope too. Or these sentinels better have some crazy powers to make up for their diminutive size.
  • Ayotunde Afolabi
    I do love the fact the ad is actually quite conspicuous, as in it could easily be put in as real world add (if there were a mutant population, prejudicial war etc etc.) Not too flashy. Good start I guess? Just hope the campaign as a whole will have timely and effective ads/virals rather than just a whole bunch of 'em.
  • avconsumer2
    lol - even in the 70's garb... Dinklage... still a pimp!!
  • DAVIDPD
    This ad campaign is going to be sweet.
  • Brian Larson
    The commercial feels very "Cyberdyne Systems" to me — like the commercial they used to show before the Terminator 3D show at Universal Studios.
    • N.
      That is exactly what I thought! Glad I'm not the only one who got that vibe! It's a nice Ad I just hope the movie is able to use the sentinels and company properly, instead of it just being a pathetic excuse for time travel.
  • Jim Dawkins
    Tyrion back to the 70's
  • oct8pus
    Is Trask industries like the evil "Stark" industries?

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