POSTERS

'Watchmen' & 'Shutter Island' Cool Alternate Unused Poster Designs

by
September 25, 2013
Source: Film.com

Shutter Island

After commenting on the disappointing run of posters for Ender's Game along with the release of a heavily Photoshopped UK quad for the sci-fi film, we have some truly impressive artwork that was almost used for a couple big films from years ago. Former movie poster designer Alex Griendling recently sat down with Film.com about the movie poster design industry, and along with their wholly interesting conversation about the process itself (which you should read in full), he also sent some examples of some poster designs for Martin Scorsese's Shutter Island and Zack Snyder's Watchmen that didn't make the cut. See below.

Here are the unused alternate poster designs for Shutter Island (one reminiscent of The Master):

Shutter Island

And here are four alternate posters for Zack Snyder's Watchmen movie:

Watchmen

Watchmen

In talking about the Watchmen poster design process, he digs into what really seems to be wrong with the marketing of a film, at least from a theatrical poster standpoint. On the Watchmen campaign, Griendling says, "It started off wide-open, everything was on the table. I wanted to do a Re-elect Nixon guerrilla poster campaign, since those posters and that plot line are pretty prominent in the book, but that was shot down as being too obscure—'Why would seeing re-elect Nixon posters make people want to see Watchmen?'" That would have been a great poster, but only as a viral piece. Read the rest of the chat over here. Interesting?

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Reader Feedback - 6 Comments

1

The nice Rorschach poster for Shutter Island got some minor potential spoilers...

Tey on Sep 25, 2013

2

First Shutter Island poster looks cool

A5J4DX on Sep 25, 2013

3

There is a reason why these are unused...

Ray Hartley on Sep 25, 2013

4

I like The Watchmen one where they are on top of the Statue of Liberty, it made me think of the first X-Men though...

Fidel Reyes on Sep 25, 2013

5

yes the rorschach from shutter island is great!

Avi on Sep 26, 2013

6

The "Shutter Island" poster with the staircase spiraling into DiCaprio's eye is tremendous. Also really like the first two "Watchmen" posters. Very striking.

joelcrary on Sep 26, 2013

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