'World War Z' & 'Star Trek Into Darkness' Double Features Start Friday
by Ethan Anderton
August 27, 2013
The expansion of World War Z to IMAX screens for one-week only wasn't enough for Paramount Pictures. The studio has just revealed that the grounded zombie thriller starring Brad Pitt will stay in theaters (or return in some cases), but this time it will have company. Paramount is also bringing back Star Trek Into Darkness as part of a special double feature at select AMC Theatres, Carmike Cinemas, Marcus Theatres, Regal Cinemas and others nationwide in both 3D and 2D. The double feature shows will begin Friday, August 30th and end Thursday, September 5th, so if you missed these movies, now is the time.
In the 2013 Summer Box Office infographic we just posted, Star Trek Into Darkness and World War Z came in at the 6th and 7th top spots for summer earnings, and Paramount seems to think they can get even more. Star Trek Into Darkness is a surprising return since the film hits Blu-Ray in two weeks. To find out where you can check out this double feature, go to UltimateDoubleFeature.com or head to Fandango.com and MovieTickets.com to buy tickets at your local cinema. This is a rather interesting event following the release of the two movies in May/June earlier this summer. Will you partake in this double feature event?
UPDATE: Badass Digest has learned that the primary motivation for this double feature is an effort to get World War Z to cross $200 million at the domestic box office. Not only does that sound better as an achievement and guarantee a spot in the Top 10 highest grossing films of the year, but the real motivation is that if the films hits that box office milestone, Paramount can ask for more money from cable networks for the rights to air the movie on television. In fact, it can actually earn the studio tens of millions of dollars more. The movie only needs to earn $1.1 million more, but the movie has been out for so long we're not sure if adding Star Trek Into Darkness into the mix will work. It's all about the money.