'World War Z' Viral Video PSA Warns of 'Crisis Zero' World Epidemic
With the release of World War Z just over a month away, Paramount Pictures is making the effort to begin a viral campaign (no pun intended) for the zombie apocalypse film with a public service announcement warning of an epidemic that has been dubbed Crisis Zero. As part of the effort to keep the word "zombie" out of the marketing and hype surrounding the film, it appears this global threat is being treated as some sort of unknown health condition, which is essentially how the world would address such a disaster anyway. However, upon following the website, this appears to be a United Kingdom centric viral campaign. Watch!
Here's the video for the World War Z viral campaign for Crisis Zero from Yahoo UK:
A UN employee racing against time and fate travels the world trying to stop a growing zombie pandemic.
World War Z is directed by German filmmaker Marc Forster, of films Monster's Ball, Finding Neverland, Stranger Than Fiction, The Kite Runner, Quantum of Solace and Machine Gun Preacher previously. The screenplay was written by Matthew Michael Carnahan (The Kingdom, State of Play) and revised by Damon Lindelof (Star Trek, Prometheus). It's adapted from Max Brooks' beststelling zombie book World War Z. Paramount will release World War Z in theaters on June 21st after being delayed from December last year.