Better to Die: 'Small Soldiers' Writer Nabs 'Peeps' Candy for a Movie
Just two days after Easter brought religious people another moving Sunday, and people who love candy a series of pastel colored chocolates and edible bunnies, one of the signature candies of the spring holiday just struck a movie deal. Deadline reports Adam Rifkin, known for writing family fare like Mousehunt, Underdog and Small Soldiers and directing films like Detroit Rock City and The Chase, has optioned the rights to the sugary, marshmallow candy Peeps into a feature film and maybe even a TV series. Candy company Just Born was sold on a pitch for an animated feature in the vein of The LEGO Movie, so whatever.
Rifkin apparently came up with the idea for the film while watching his niece and nephew construct a Peeps diorama for a school project. After discovering annual contests for Peeps dioramas, including one hosted by The Washington Post, Rifkin came up with the idea to have a wayward Peep getting misplaced the night before one of the big contests, forcing him to venture through various fantasy lands of the different dioramas, allowing for drastically different worlds. The premise doesn't sound terrible, but the idea of turning a candy into a movie just seems ridiculous. Don't get me wrong, The LEGO Movie seemed like a stupid concept too, and it turned out to be brilliant. But this seems like a real stretch, and not in the good way like when you put a Peep in the microwave. What do you think?