Columbia Pictures Bringing '22 Jump Street' Back to Theaters on Friday
by Ethan Anderton
October 20, 2014
Do you remember when Paramount Pictures decided to create a double feature of Star Trek Into Darkness and World War Z last year? The primary motivation for this double feature was to get World War Z to cross $200 million at the domestic box office, because the films that hit that box office milestone allow studios to ask for more money from cable networks for the rights to air the movie on television. The same thing happened with This is The End last year, and now Columbia Pictures has their eye on the $200 million mark as they're bringing 22 Jump Street starring Channing Tatum & Jonah Hill back to theaters on Friday.
It's not a bad move since the film won't be available on Digital HD until October 28th (next Tuesday) and doesn't hit Blu-Ray or DVD until November 18th. Rory Bruer, president, Worldwide Distribution for Sony Pictures, said, "There's nothing like laughing out loud in a packed theater, so before the movie becomes available to own, we wanted to give moviegoers the chance to relive the experience on the big screen." Plus, one look at BoxOfficeMojo shows us that the film is currently sitting at just over $191 million, which means it needs just under $9 million to hit the right mark and get some more cash for the studio.