Disney Only Released 'Star Wars' Teaser Trailer Due to Fan Demand
There's been plenty of buzz and obsession over the Star Wars: The Force Awakens teaser trailer, so much that there's a chance that the extent to which we examined certain aspects of the trailer probably seems a little overboard. However, it's this level of fandom that resulted in Disney making the decision to release the trailer to begin with. Speaking with Variety about the business of the iconic sci-fi saga, Disney CEO Bob Iger explains that they almost didn't release a teaser trailer this early at all. However, it was the "rabid" fanbase of Star Wars that prompted the House of Mouse to give the slightest tease of the movie.
So congratulations, everyone! Your incessant speculation, rumor spreading and general excitement led to Disney giving us what we all wanted. That's probably the last time that will ever happen, at least when it comes to this first chapter from the secretive J.J. Abrams. Iger talks about how special this endeavor is, "I keep telling J.J. Abrams this is a $4 billion movie. We need to treat this very special. It’s an unbelievable privilege and unbelievable responsibility to take a jewel and treat it in a way that is respectful of its past but brings it into the future."
Considering that the trailer broke the records for views online, smashing The Avengers: Age of Ultron achievement, this undoubtedly was a smart move by Disney. And when you think about the fact that Avatar, a film without an established fanbase, made nearly $2.8 billion worldwide and is the #1 box office leader of all-time right now, it's not unreasonable to think something as iconic and beloved as Star Wars could make $4 billion. Or maybe he's just talking about the fact that Disney spent $4 billion on acquiring Lucasfilm and all the Star Wars assets with it. Either way, he's not wrong.
Anyway, it sounds like Abrams is doing this right as Iger adds the practical sets and effects work being done "will give the film a look that will be extremely respectful of the look George [Lucas] created in the ’70s and will play well with ardent Star Wars fans and play well with audiences today.” That teaser trailer certainly seemed right in line with what fans what, even with the debate about the cross guard lightsaber raging on. Now we just have to wait a whole year to see the entire film on the big screen. There's plenty more Star Wars talk between now and then, so stay tuned.