Disney Only Released 'Star Wars' Teaser Trailer Due to Fan Demand

December 10, 2014
Source: Variety

Star Wars: The Force Awakens

There's been plenty of buzz and obsession over the Star Wars: The Force Awakens teaser trailer, so much that there's a chance that the extent to which we examined certain aspects of the trailer probably seems a little overboard. However, it's this level of fandom that resulted in Disney making the decision to release the trailer to begin with. Speaking with Variety about the business of the iconic sci-fi saga, Disney CEO Bob Iger explains that they almost didn't release a teaser trailer this early at all. However, it was the "rabid" fanbase of Star Wars that prompted the House of Mouse to give the slightest tease of the movie.

So congratulations, everyone! Your incessant speculation, rumor spreading and general excitement led to Disney giving us what we all wanted. That's probably the last time that will ever happen, at least when it comes to this first chapter from the secretive J.J. Abrams. Iger talks about how special this endeavor is, "I keep telling J.J. Abrams this is a $4 billion movie. We need to treat this very special. It’s an unbelievable privilege and unbelievable responsibility to take a jewel and treat it in a way that is respectful of its past but brings it into the future."

Considering that the trailer broke the records for views online, smashing The Avengers: Age of Ultron achievement, this undoubtedly was a smart move by Disney. And when you think about the fact that Avatar, a film without an established fanbase, made nearly $2.8 billion worldwide and is the #1 box office leader of all-time right now, it's not unreasonable to think something as iconic and beloved as Star Wars could make $4 billion. Or maybe he's just talking about the fact that Disney spent $4 billion on acquiring Lucasfilm and all the Star Wars assets with it. Either way, he's not wrong.

Anyway, it sounds like Abrams is doing this right as Iger adds the practical sets and effects work being done "will give the film a look that will be extremely respectful of the look George [Lucas] created in the ’70s and will play well with ardent Star Wars fans and play well with audiences today.” That teaser trailer certainly seemed right in line with what fans what, even with the debate about the cross guard lightsaber raging on. Now we just have to wait a whole year to see the entire film on the big screen. There's plenty more Star Wars talk between now and then, so stay tuned.

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  • Gohikeone
    A $4 BILLION dollar pressure J.J. Haha - I have faith in J.J.!
    • Jon Odishaw
      Even if JJ doesnt pull it off it will still make 2 billion
      • Gohikeone
        Boom. You are absolutely right Jon!
  • Jason Scarpelli
    Who cares why. It was released that's all that matters.
  • ITIT 2 ITIT IT 2
    Men in cans, in a void, going NOWHERE. KEEP your decades STALE ------------------------franchise slum 'fantasy'.
    • TheOct8pus
      Thanks Weird Haiku dude!
    • ResurrectRider
      Cant tell if trolling...or smoking peyote...
  • TheOct8pus
    I need to go somewhere where a year goes by in a day.... coma? Cryogenic freezing? Outer Space?
    • ResurrectRider
      I hear drugs can help you lose track of time.
  • Armitall
    Now fans only need to push for the release to january and voila!
    • jygsaw
      An early version with little to no special effects would be hilarious. Kinda like what happened with X-Men Origin: Wolverine.
  • shane willett
    Nov 2012 - the day Stars Wars died
    • ResurrectRider
      May 19, 1999...that was the day. This may be its revival...
      • shane willett
        I understand theres hundreds of thousands of fans let down by 1999, 2002, 2005 =1,2,3 -films but at least the creator of the franchise was still attached and acting lie he was into the continuation of the beloved franchise. But Lucas has lost it as a director, the fire is gone, he cared for about 20 years and then came back made a couple of really bad films within his co-existing franchises - Star Wars and Indiana Jones - but no one liked the return of his films - Crystal Skull was bad, episode 1 special effects were horrible, 2 was kind of fun, 3 was over dramatic , it began to parody itself while you were watching, and lets not forget technical issues from a directors stand point. All this said he tried, he failed and Star Wars died. This is like the new-born IP, continuation re-boot all in one.. It will look and sound like Star Wars - but at the end of the day ... the franchise will never be the same. I will love to see the new one - but its nit going to feel fun and serious. Its going to be serious and serious... which i feel Star Wars had that Frank Oz humor and other elements i hope return..
        • ResurrectRider
          Cant say i disagree with you. YOu are pretty spot on. Lucas' main issue was he didnt surround himself with any good script editors. A New Hope, and Empire, were edited by Marcia Lucas, and she really tore into those scripts to cut the fat. As soon as they got divorced, we got Return of the Jedi. And, I love that movie, but any editor worth their weight in dirt would have been able to tell Lucas..."If you want to top Empire, you cant have furry teddy bears destroying a legion of storm trooopers." That was the precedent Lucas set for himself, in going foward with any project. He doesnt have the ability to real himself in, and look at things objectively anymore. And, while i agree that JJ's SW films wont feel the same...I sure am excited for the next trilogy. But, yes, i do miss the nostalgia factor.




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