'Fifty Shades of Grey' Reveals Teaser Poster and Intern Viral Campaign
by Ethan Anderton
January 24, 2014
Last fall, we got our first look at the co-leads of the erotic novel adaptation Fifty Shades of Grey. Model-turned-actor Jamie Dornan stepped up to take the vacated role of Christian Grey after Charlie Hunnam backed out due to creative differences. Dakota Johnson is taking the female lead as Anastasia Steele, who gets involved in a saucy S&M romance. The film from director Sam Taylor-Johnson was pushed back from an initial August 2014 release to a more appropriate release on February 13th, 2015, just before Valentine's Day arrives. Now we have the first teaser poster, which also coincides with a viral site called GreyEnterprisesHoldings.com where fans can sign up to become "interns" at the fake company. Look!
Here's the first poster for Sam Taylor-Johnson's Fifty Shades of Grey (via ComingSoon):
Fifty Shades of Grey is being directed by Sam Taylor-Johnson (Nowhere Boy) and written by Kelly Marcel (Saving Mr. Banks), based on E.L. James' best-selling novel. The film follows an impending college graduate named Anastasia Steele (Dakota Johnson), who strikes up an S&M romance with successful young entrepreneur Christian Grey (Jamie Dornan), the physical and emotional dominant to her submissive personality. The cast also features Luke Grimes as Grey's brother, Victor Rasuk as Steele's close friend, and Jennifer Ehle as her mother. Focus Features and Universal will release the film on February 13th, 2015.