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Interesting Infographic Explores What Influences the Films We See

by
November 19, 2014
Source: Google

Behind the Box Office Infographic

What is it, exactly, that influences us to choose the movies we choose to see? As moviegoers, do you go to the cinema with a specific movie in mind? Or do you go with the intention of finding something good? How do you know what's playing? How do you know what will be good? These are a few of the ambitious questions this research-based infographic tries to answer. Titled "Behind the Box Office", it was made by Google using mostly Google / Millward Brown Digital data through various studies designed to determine the path a moviegoer takes. It's not as surprising as I thought, because most of the data is makes sense - moviegoers go to YouTube to watch trailers, go to theaters to choose a movie, and care more about actors than anyone.

Here's the infographic as embedded from Think With Google, found via SlashFilm. Examine the data in full:

Behind the Box Office - Google Infographic

Thanks again to Google for putting this together, though most of the data comes directly from them anyway.

So what do YOU make of this? Does it all line-up with your own choices? All of the data in this is helpful to understanding moviegoers, but also connects the interactive side (the internet) with the commerce side (buying a ticket to see a movie) in a potent way. Most of the facts about trailers all make sense, they are the most important and we do our best to promote them for that reason. It gets very interesting in the sections on "Top Questions Asked About Movies" and what moviegoers "Cared More About When Making Up Their Mind". As always, I wish these kind if infographics were interactive and we could further explore why people are or aren't interested in certain cinematic details (and how they find those details). Your thoughts on this?

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  • TheOct8pus
    I think these stats could apply to many people, but stats also run the risk of skewing reality. In other words, if you want to prove a point, you can always find a stat that will support your argument. Why do people who like Horror and Comedy also like soccer? Maybe it has nothing to do with horror and comedy. Perhaps it's because soccer is the most popular sport on earth...
  • DAVIDPD
    Hmmm...that is neat.
  • MattPeloquin
    I'm surprised rottentomatoes, Metacritic, and IMDB aren't mentioned. I use those sites extensively when deciding what to see, I line up all the scores and look at the volume of people who saw it, the critic score, and the audience score.

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