Marvel Comics Actively Trying to Hurt Fox's 'Fantastic Four' Reboot?
As many are probably aware, Marvel Studios does not control all of the comic book properties from Marvel Comics. Sony Pictures has Spider-Man, 20th Century Fox has X-Men and Fantastic Four, and Marvel Studios pretty much has all the rest. That's why you won't see Spider-Man or Wolverine teaming up with The Avengers unless there's some kind of miracle. There's certainly rivalry between these companies when it comes to their big screen comic book properties, but Marvel might be a little more spiteful when it comes to the business side of things if a new rumor about their handling Fantastic Four is to be believed.
Bleeding Cool has learned from several sources that Marvel Comics is intending to put their Fantastic Four comic books on hold so they don't inadvertently help promote the reboot of the superhero quartet coming together at 20th Century Fox. They site the new release of Marvel's 75th anniversary cover as evidence:
As you might notice, there's plenty of The Avengers and Guardians of the Galaxy but there's no X-Men or Fantastic Four. Even Captain Marvel gets an appearance The former team of mutants has been swapped out for The Inhumans, a comic that might head to the big screen since Marvel Studios can't touch the term mutants or X-Men in their cinematic universe. But Fantastic Four has no presence whatsoever. This is what Bleeding Cool said in their initial report:
The belief inside the higher echelons of Marvel is that promoting these properties in comics only benefits Fox’s movies at the expense of those from Marvel Studios. Which is why the Inhumans are being pushed as mutant replacements in the Marvel Universe. And Marvel have been pushing Avengers, Guardians Of The Galaxy and other comics over the X-Men.
Now they've added word that this is by order of Isaac Perlmutter, CEO of Marvel Comics and the largest single shareholder of Disney, the man who made a billion dollars when Marvel went to the House of Mouse. Now, it might sounds like stupid business to stop making comic books that could only sell better with a new film coming out, but the report notes that this is not a business decision, it's an emotional one made by Perlmutter himself. He's simply fed up when it comes to seeing Fantastic Four promoted in any capacity, even in the Marvel offices, and doesn't want any free publicity for Fox on any level.
But why specifically single out Fantastic Four? Well, those comics don't sell all that well, while X-Men comics have never gone out of style. Even before this rumored cancellation, apparently the creation of new intellectual property in Fantastic Four and X-Men had been discouraged by Perlmutter because any and all characters in each book would instantly be accessible, for no extra cost, to 20th Century Fox.
This seems like a pretty shady and unreasonable move by Marvel, mostly because it's not business friendly. But it's a bigger slap to the face of comic book fans too, mostly because Fantastic Four is an iconic property at Marvel, and Stan Lee and Jack Kirby's creation of the team was what truly skyrocketed the modern Marvel universe that many know of today. Anyway, this is likely to cause any problems for Fox as movies are always bigger sellers than comic books, but it's still a bummer for anyone who digs Fantastic Four and hopes for some kind of deal to be struck between Marvel Studios and the other film studios who are holding onto their comic book cash cows for the time being. What do you think of all this?