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Meet IMAX's New 3D Digital Camera Used on 'TF4' in New Featurette

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June 13, 2014

IMAX 3D Digital Camera Featurette

Time to take a look at IMAX's shiny new toy. Today, IMAX has announced and unveiled first official photos and a video featurette for their new IMAX 3D Digital Camera, a new camera system designed to capture 3D footage at IMAX-resolution. The camera was already used on Michael Bay's TF4, or Transformers: Age of Extinction, and gets some extra time in the featurette focused on that; it was also used on the Island of Lemurs: Madagascar and Hubble 3D docs. It's kind of small, looks versatile, and shoots at 4K in 3D. "IMAX’s fully integrated dual 65mm 4K digital large-format 3D camera delivers stunning image quality and is smaller, lighter and easier to use than other 3D digital camera systems on the market." Check this out.

It may be a bit painful to hear "digital" being included in the name of this camera, but that's the age we're in. Nothing will change that, and this is the future they're pushing. Plus, IMAX promises that "sequences captured with this camera will expand to fill more of the IMAX screen with unprecedented crispness, clarity, color and earth-shattering 3D for a truly immersive experience." Don't knock it until you've seen it yourself, which makes me very excited to see the 4K IMAX scenes in TF4 this summer. Fire up the video for more.

Here's the new IMAX featurette on their 3D Digital Camera used in Transformers: Age of Extinction:

Some additional photos of the new IMAX 3D Digital Camera system itself, showing just how small it is:

IMAX's New 3D Digital Camera

IMAX's New 3D Digital Camera

IMAX's New 3D Digital Camera

Photos provided directly from IMAX in their press release sent out to media. Of course there's one with Bay.

Michael Bay is again directing Transformers 4, or Transformers: Age of Extinction, from a screenplay by Ehren Kruger, as his last film in the blockbuster series before handing the franchise off to another director. No plot details are known yet, but Bay says, "We start four years later and there’s a reason why we’re meeting a new cast. We keep the 'Transformers' the way they were. It’s just four years later. There’s a reason the Transformers are redesigned. We’re trying to broaden the franchise and give it more places to go." The new cast this time around includes Mark Wahlberg, T.J. Miller, Jack Reynor, Nicola Peltz, Stanley Tucci, Kelsey Grammer, Sophia Myles, Li Bingbing. Transformers: Age of Extinction hits June 27th this summer.

Another TV spot for Transformers: Age of Extinction above from YouTube, for those wanting more robots.

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  • Chris Groves
    Digital filming techniques are only going to improve. The raw resolution, the dynamic range, the color spectrum and saturation...it is all only going to continue to advance every year. It sounds dismissive of film, but the war is over, Digital has won and was always going to win, and it is simply a matter of time. In 10 years, this won't even be a debate. You won't be talking about whether to shoot digitally or on film, it will just be a given.
    • DAVIDPD
      Agreed. Once they get the sensor technology good enough, directors will be able to manipulate the RAW footage any way they see fit. Essentially creating any look they want.
  • DAVIDPD
    Wow! So small. Technology is awesome.
  • dmpartners
    3D will explode when they find 12K 3d or even 24K 3d then we see crystal clear vivid images with no blur anywhere Just like the old view masters we had when we were kids .​

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