Must Watch: Gorgeous Hand-Drawn 'Big Hero 6' Trailer from Japan
by Alex Billington
November 20, 2014
Oh my this is wonderful! To promote the release of Disney Animation's Big Hero 6 in Japan, the Mouse House is switching things up and has created a special promotional trailer using hand-drawn animation. It's absolutely beautiful and you'll probably shed a tear, whether you've seen this film already or not. Big Hero 6 is about an inflatable health robot named Baymax that ends up in the hands of young Hiro. It's not the best animated movie you'll ever see, but it's damn good, better than most others out this year. This trailer really captures the emotional spirit of the film and sells it in a unique way. I wish we still tried to do something different with marketing in the US, alas we just get the same ole trailers. But this is something else. Enjoy.
Here's the wonderful Japanese hand-drawn trailer for Disney's Big Hero 6, found via The Disney Blog:
Note: The animated trailer was made by Tekken, who is a comedian famous for flip-book-style anime shorts. The song used in this trailer is AI's "Story", another way of directly connecting to modern Japanese society.
Big Hero 6 is co-directed by Don Hall (Winnie the Pooh) and Chris Williams (Bolt) with a script that Jordan Roberts (3,2,1…Frankie Go Boom) co-wrote with the former. Based on the comic book series of the same name, the film marks the first collaboration between Walt Disney Animation Studios and Marvel. The story follows brilliant robotics prodigy Hiro Hamada, who finds himself in the grips of a criminal plot that threatens to destroy the fast-paced, high-tech city of San Fransokyo. With the help of his closest companion—a robot named Baymax—Hiro joins forces with a reluctant team of first-time crime fighters on a mission to save their city. Disney will release the animated film everywhere this fall on November 7th.