MOVIE TRAILERS

Must Watch: Gorgeous Hand-Drawn 'Big Hero 6' Trailer from Japan

by
November 20, 2014

Big Hero 6 Trailer

Oh my this is wonderful! To promote the release of Disney Animation's Big Hero 6 in Japan, the Mouse House is switching things up and has created a special promotional trailer using hand-drawn animation. It's absolutely beautiful and you'll probably shed a tear, whether you've seen this film already or not. Big Hero 6 is about an inflatable health robot named Baymax that ends up in the hands of young Hiro. It's not the best animated movie you'll ever see, but it's damn good, better than most others out this year. This trailer really captures the emotional spirit of the film and sells it in a unique way. I wish we still tried to do something different with marketing in the US, alas we just get the same ole trailers. But this is something else. Enjoy.

Here's the wonderful Japanese hand-drawn trailer for Disney's Big Hero 6, found via The Disney Blog:

Note: The animated trailer was made by Tekken, who is a comedian famous for flip-book-style anime shorts. The song used in this trailer is AI's "Story", another way of directly connecting to modern Japanese society.

Big Hero 6 is co-directed by Don Hall (Winnie the Pooh) and Chris Williams (Bolt) with a script that Jordan Roberts (3,2,1…Frankie Go Boom) co-wrote with the former. Based on the comic book series of the same name, the film marks the first collaboration between Walt Disney Animation Studios and Marvel. The story follows brilliant robotics prodigy Hiro Hamada, who finds himself in the grips of a criminal plot that threatens to destroy the fast-paced, high-tech city of San Fransokyo. With the help of his closest companion—a robot named Baymax—Hiro joins forces with a reluctant team of first-time crime fighters on a mission to save their city. Disney will release the animated film everywhere this fall on November 7th.

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Reader Feedback - 14 Comments

1

Uhm, you mean music video - right - this should be against the TV LAW of way to long trailers - this is a trick - i just watched music video .. Damn!

shane willett on Nov 20, 2014

2

Well, it was made for Japan, and maybe this is the kind of marketing they don't mind being tricked into watching. They've got to get more people into Big Hero 6 somehow.

Alex Billington on Nov 20, 2014

3

I didnt dislike the animation - it was a nice story - but when you here the word "Movie Trailer" you assume it will be less than 120 seconds - boy was i in for a treat...

shane willett on Nov 20, 2014

4

OooOohhh ooohhhh ... aAaaaAaahhhahHh Ahaaahaahhaahhhh ooooo oooooo Ooooooohh = best line in the song.. last 3 seconds

shane willett on Nov 20, 2014

5

I really liked the movie but I can't say the same about this "trailer". It was just weird to me.

David Diaz on Nov 20, 2014

6

The movie didnt feel like Aliens Vs Monsters did it - ?

shane willett on Nov 20, 2014

7

Big Hero 6 seems like a movie that would do well in Japan.

Chris Groves on Nov 20, 2014

8

Well the city is Japanfrancisco - so it does per' say take place in a Hybrid Tokyo/ San Francisco - so there some validation to your point.. hee hee

shane willett on Nov 20, 2014

9

This "trailer" is semi-cute and decently drawn. But the music was overly cheesy and didnt fit at all, leaving me not feeling the forced sentimentality at all. Maybe if they had used music from A-ha...?

Movie Bear on Nov 20, 2014

10

Agreed - it definitely over conceptualized the idea of a trailer - this is a short story with cliche music... feels like every end sequence on a Japanimation tv show

shane willett on Nov 20, 2014

11

Why is this a must watch? I almost dropped off after a minute.

Nash on Nov 20, 2014

12

Because it's a gorgeous bit of hand-drawn animation for a great movie? Wasn't expecting a negative response.

Alex Billington on Nov 20, 2014

13

Hi Alex, thanks for your reply. Maybe I had a grumpy mood yesterday. Hence my not so subtle comment. However, the material I have seen so far for this movie works much better for me. This trailer feels like a continuous repetition of the same images. It's a rather long trailer and that gives me the idea I have to wait for some kind of pay-off but that doesn't come. Perhaps this is a more accurate way of expressing what I felt when watching this trailer.

Nash on Nov 21, 2014

14

UGH...South Korea has to wait so long for animated films due to translation and over dubbing...

DAVIDPD on Nov 20, 2014

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