Paramount Delays Found Footage Time Travel 'Welcome to Yesterday'
In just a few weeks, the found footage time travel adventure Welcome to Yesterday was slated to hit theaters on February 28th. However, Paramount Pictures has decided to pull the Michael Bay produced project and release it sometime during the summer or fall. Previously, THR cited one reason was to give Bay “the opportunity to focus on the smaller movie," since he's currently busy with Transformers: Age of Extinction (watch the Super Bowl teaser). However, that piece of info is no longer listed in the article, and a marketing strategy decision is given as the driving force behind the move to an unknown new date. Read on!
If you need a reminder, here's the first trailer which showed up in December:
With the delay, Paramount Pictures will now partner with MTV Films (they're both under the Viacom banner) in order to refine the marketing strategy. Their hope is to use the MTV connection to reach a bigger teen and college audience, especially after the initial trailer and marketing were testing well already. In addition, the partnership with MTV Films will save Paramount costs as well. This is a bummer since the film, which focuses on a group of teens who build a time machine, looked like a lot of fun. We'll let you know when Paramount and MTV figure out a new release date.