Roll Out with the Autobots: Get a Ride with Optimus Prime on Uber
This is awesome! One of my favorite apps/car services, called Uber, has launched a new promotion this month that involves getting a ride in the Optimus Prime truck, to wherever you want. Maybe to smash that bully's house or at least leave some gnarly tire marks on his driveway, and then back home. Pick up some food along the way, fight some Decepticons, hitch another ride on Grimlock the Dinobot. Sounds like a plan. The truck will be in Dallas, Phoenix and Los Angeles on specific days (today, June 16th, it's in Dallas) for a very limited time. The blog even includes a disclaimer about how hard it will be to catch Optimus, but it's worth a shot. As far as we can tell, that semi-truck seen above is the one that will actually pick you up.
Not familiar with Uber? Uber is an app (for iPhone or Android) that allows you to hire a car, just like a taxi, by dropping a pin at your location in the app in most big cities around the US (and some places in the world). It's a great app, they've always been about innovation, it's easy to use and can even be better than catching a cab at the same price (try UberX). I'm a big fan of Uber and think this promo for Transformers: Age of Extinction is the perfect crossover primarily because, well, it's Optimus! Can he come to New York?
Here's a look at "How it works" or how you can catch a ride with Optimus Prime using Uber (in those cities):
Click above to visit the Uber blog with more info on the promotion. Thanks to SlashFilm for the tip. We're not located in any of these cities, unfortunately, but if we were it would be a top priority to catch a ride with Optimus. Just for fun, why not? I can't help say this is awesome, even if it is a bit tacky, it's perfect for this.
The press release from Paramount explains more: The Autobots are extremely rare, so rides are limited and will be available on a first come, first served basis. Optimus Prime will take riders anywhere within 15 minutes of the request and the ride is complimentary. Fans outside of these cities can follow along on the Autobots journey by searching for the #UberTransformers hashtag on Twitter and Instagram.
Here's a look at one of the stops in Dallas, embedded from Twitter directly via the #UberTransformers tag:
— Rebecca Austin (@rmaust7) June 16, 2014
Michael Bay is again directing Transformers 4, or Transformers: Age of Extinction, from a screenplay by Ehren Kruger, as his last film in the blockbuster series before handing the franchise off to another director. No plot details are known yet, but Bay says, "We start four years later and there’s a reason why we’re meeting a new cast. We keep the 'Transformers' the way they were. It’s just four years later. There’s a reason the Transformers are redesigned. We’re trying to broaden the franchise and give it more places to go." The new cast this time around includes Mark Wahlberg, T.J. Miller, Jack Reynor, Nicola Peltz, Stanley Tucci, Kelsey Grammer, Sophia Myles, Li Bingbing. Transformers: Age of Extinction hits June 27th this summer.