Seth Rogen & Evan Goldberg to Pit Nintendo vs Sega in 'Console Wars'
While the console wars are nothing new nowadays, with XBOX One and PlayStation 4 being the latest to battle, back in the 1990s brought the first face-off between Sega and Nintendo, and launched a rivalry that would last years. Now the story of these two video game companies fighting for supremacy in quality games and graphics is heading to the big screen with Console Wars, and the comedic duo of Seth Rogen & Evan Goldberg (This is The End) will be directing and writing the film based on Blake J. Harris' book of the same name. In addition, The Social Network producer Scott Rudin is producing the project. Read on!
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
The author is already co-directing a documentary on the same subject, but we're not sure which will end up coming together first. After all, Rogen and Goldberg are going to be pretty busy over the next couple years. They're producing a film called Cherries for Harold & Kumar franchise directors Jon Hurwitz & Hayden Schlossberg, they're working on the R-rated animated comedy Sausage Party right now, finishing up The Interview for release later this year, and turning the comic book Preacher into a TV series for AMC. So we're not sure how soon Console Wars will get off the ground, but we're certainly looking forward to it.