Sony Pictures Still Planning to Release 'The Interview' Somewhere?
by Ethan Anderton
December 21, 2014
If you've been following the news the past few days, you've undoubtedly heard about the debacle concerning the Sony Pictures comedy The Interview from writers and directors Seth Rogen & Evan Goldberg. The film was set to be released on Christmas Day, but the studio pulled it from release after major theater chains dropped the film following threats by the Guardians of Peace, the same group responsible for hacking into Sony Pictures and leaking thousand of documents and e-mails with private information. But now it seems Sony Pictures may not have completely given up on The Interview seeing the light of day. Read on!
First of all, Sony Pictures' lawyer David Boies appeared on the morning news program "Meet the Press" today (via THR) and said, "Sony has been fighting to get this picture distributed. It will be distributed. How it's going to be distributed, I don't think anybody knows quite yet. But it's going to be distributed." Echoing those sentiments, CEO Michael Lynton's commented on NPR, "We would very much like that [release the movie]. But we do need partners to make that happen. We ourselves do not have a distribution platform to put the movie out." BitTorrent has surfaced as a possibility, but does Lynton not know about the other option that has surfaced as a viable release port for the controversial comedy?
You would think Sony's CEO would be aware of Crackle, an online streaming arm of the entertainment company that has web series like "Comedians in Cars Getting Coffee" from Jerry Seinfeld on its slate, not to mention the forthcoming Joe Dirt sequel everyone was clamoring for. Enter a report from NY Post saying that Sony is currently working on a plan to release The Interview for free on Crackle. That sounds like a pretty far-fetched rumor if Sony's lawyer just said the studio is still figuring out distribution possibilities this morning. Would a free release on Crackle allow Sony to make an insurance claim to recoup any revenue lost due to the botched theatrical release? We're not sure, but we're just happy to hear that The Interview will end up getting a release. Stay tuned to find out where and when.
UPDATE: Our friends at Mashable have debunked the story about Crackle, saying in their report: "a person with direct knowledge of the studio's thinking told Mashable that report was premature, adding that many factors and options are being weighed at the moment." So, essentially, we're still back to where we were and everything is up in the air at the moment. However, an eventual release is coming soon and VOD platforms are being considered, but nothing has been chosen just yet.