Watch: Great Examination of the Deteriorating Quality of Movie Posters
While movie posters are primarily used to hype up and promote forthcoming films, we're big fans of those that actually put effort into standing out as great pieces of art (check out my picks for the Best Official Movie Posters of 2013 here), as opposed to just sloppy movie marketing chock full of famous faces and lazy Photoshop work. However, those kind of movie posters are becoming increasingly hard to come by, and the folks at GoodBadFlicks have decided to take a look at why movie posters are mostly pretty terrible now. They thoughtfully look back at some great movie posters from the past and just how pitiful many are today.
As you can see they dive into the idea of contrasting orange and blue on countless movie posters, and also the endless movie poster trends that just haven't stopped popping up for years now. From floating heads, to kissing on the beach, it's a barrage of crap. The best explanation for this lack of creativity and effort seems to be the little marketing money spent on poster art, rather than all the trailers and TV spots. Unfortunately, the solution isn't as simple as money since the creativity from those paid to make posters seems to be waning anyway. Maybe Mondo and other artists should be given the chance to make worthwhile posters.