Watch: How 'The Blair Witch Project' Changed Movies Back in 1999
Though found footage feels like a craze that only started a few years ago with the success of Paranormal Activity, the first massive found footage hit actually arrived 10 years earlier, at a time when the internet hadn't yet been successfully used to market a film to a massive audience. That film is The Blair Witch Project, and in a new short from Academy Originals, the film's unprecedented and breakthrough success is documented, showing how an indie film that was made on a shoestring budget became one of the biggest surprise hits of the summer thanks to some clever marketing and a unique premise. Watch below!
As someone who was 13 years old when The Blair Witch Project came out, I remember the frenzy to get tickets (before you could buy them online), the buzz to see the film just so you could talk about it, even before I was allowed to see R-rated movies. But thankfully, growing up with a mother who loved horror movies and recognized my passion for film and not just the mystique of a film I wasn't supposed to see, it was a great summer trip to the theater. Germain Lussier at SlashFilm has a cooler, more personal account of his experience when the movie came out as well, so be sure to check that out here. Tell us your story!