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Watch: President Snow's New 'Mockingjay' Address is Interrupted

by
July 9, 2014
Source: YouTube

The Hunger Games: Mockingjay - Part I

This new viral marketing campaign for The Hunger Games: Mockingjay - Part I is fantastic. Not too long ago, an address from President Snow (Donald Sutherland) threatened revolution from the districts with the captured Peeta (Josh Hutcherson) at his side. This time they're joined by another captive, Joanna Mason (Jena Malone) as President Snow calls for unity. However, the address is interrupted by a rogue transmission from a familiar face, attempting to keep the revolution alive by telling everyone that the Mockingjay lives. These are awesome, and we hope there are more to come leading up to the release. Watch!

Here's the latest address from President Snow from The Hunger Games YouTube page:

And this poster also accompanied the address for The Hunger Games: Mockingjay - Part I:

The Hunger Games: Mockingjay - Part I

The Hunger Games: Mockingjay - Part I is the first movie in the two-part finale of The Hunger Games franchise, based on the books by Suzanne Collins. In this chapter we follow heroine Katniss Everdeen's (Jennifer Lawrence) journey as she leads the districts of Panem in a rebellion against the tyrannical and corrupt Capitol. As the war that will determine the fate of Panem escalates, Katniss must decipher for herself who she can trust and what needs to be done, with everything she cares for in the balance. Francise Lawrence directs the adaptation written by Danny Strong and Lionsgate releases the film November 21st.

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  • David Diaz
    Definitely a cool way to market the film
  • davidshaw
    I got chills
    • Brian Sleider
      Yeh me too. Very good marketing here.
  • T. Hakeem
    Really like their marketing/creative approach.
  • DAVIDPD
    Some one gon' be angry. Diggin' this marketing. The third book was my least favorite, so they are doing things right to sell me a ticket.
    • Sky
      Agree'd, third book didn't have hunger games, the ending was weird for me... but having such a big following now, i bet the change things a bit in the third book to make it way more appealing on the big screen
  • Scared S#!tless
    The marketing of this marketing is quite impressive too
  • el copi
    The third book sucked anyway.

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