Watch: The History of Movie Trailers, Starting All the Way Back in 1913
By now, movie trailers are a normal part of the film industry. It's one of the most prominent methods of letting an audience know that a movie exists, and it's pretty much the best way to get them on board with seeing your movie in theaters when the time comes. And while trailers have evolved over the years, you might find it hard to believe that the history of movie trailers actually begins all the way back in 1913. That's what Filmmaker IQ has dubbed year zero in their short little documentary that dives into the evolution of promoting all the coming attractions that we see plastered before movies in theaters today. Watch below!
As you can see, the inception of movie trailers actually began when a manager took footage from a Broadway play and cut it together to promote the show to audiences. Otherwise, the idea of movie trailers actually began as episodic serials based on pulpy newspaper stories that were designed to end with cliffhangers so audiences would have to come back and see what happened next time. In a way, that method was applied to cinema in the Golden Age and through today with trailers just giving audiences a little bit of a story, a hint of action, and maybe something that will get you into theaters to see the whole movie. Fascinating, right?