POSTERS

Another Boring Marvel Poster Debuts for 'Ant-Man' with Paul Rudd

by
May 6, 2015
Source: Marvel.com

Ant-Man Poster

You can do better than this, Marvel! The final official poster for Marvel Studio's Ant-Man has debuted on Marvel.com today, timed perfectly the week after Avengers: Age of Ultron opened theaters. So now they're continuing the Marvel hype train by reminding us that Ant-Man starring Paul Rudd & Michael Douglas is coming up later this summer. Unfortunately, it's another very boring poster from Marvel that Photoshops a bunch of actors into a really bland design. And yet they were doing so good! The first teaser poster was great, and those tiny billboards are brilliant, but why revert to such boring work for the final pay off poster?

Here's the latest promo art for Marvel's Ant-Man, revealed via Marvel.com + some funny tweets beneath:

Ant-Man Poster

You can still watch the most recent full trailer for Ant-Man right here + see the first teaser poster.

So true about Struzan (and many other artists) but alas this is what we get. We'll always have the billboards.

Ant-Man is directed by Peyton Reed (Yes Man) with a script by Edgar Wright & Joe Cornish, rewritten by Adam McKay and Gabriel Ferrari & Andrew Barrer Armed with the astonishing ability to shrink in scale but increase in strength, con-man Scott Lang (Paul Rudd) must embrace his inner-hero and help his mentor, Dr. Hank Pym (Michael Douglas), protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world. Marvel/Disney releases Ant-Man starting July 17th this summer.

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Reader Feedback - 56 Comments

1

So awful

OfficialJab on May 6, 2015

2

I don't see how that's boring, I love it.

Tuomas Lassila on May 6, 2015

3

It's just ...blah... I could of done this.

Franklin Carpio on May 6, 2015

4

It's not blah, it's nice.

Tuomas Lassila on May 6, 2015

5

What's nice about it? Looking at photos of the characters?

OfficialJab on May 6, 2015

6

Well I love how it highlight Ant-Man, and all the characters have been placed well in the background. I would have liked some other colour than blue for the background but it'll do.

Tuomas Lassila on May 6, 2015

7

Your standard for a nice poster is that you can see several characters floating around each other?

OfficialJab on May 6, 2015

8

If it looks nice, then... yup.

Tuomas Lassila on May 6, 2015

9

It's boring because it says, "Here's another generic superhero movie with a bunch of side characters who must be important because they're making serious faces (except Michael Pena who's making an idiotic face)" A good poster would have played on the fact that Antman is the size of an insect and has super strength...like Tiny Antman holding a truck tire, or standing on the edge of a knife the size of a school bus....or like in the trailer, running down the barrel of a gun as it's firing....

TheOct8pus on May 6, 2015

10

Many posters that are basically stills and screenshots from the movie are boring as hell.

Tuomas Lassila on May 6, 2015

11

I think that's what we're basically trying to say here. The poster should make people WANT to go to the movies when it gives the audience an idea of why this movie is unique and worth the price of a ticket.

TheOct8pus on May 6, 2015

12

Yeah, because a guy wearing an ANT-MAN suit doesn't attract people already?

Tuomas Lassila on May 6, 2015

13

But if I've never heard of Ant-Man, and I've never seen a trailer for it, this poster is just a dude in a helmet....what is he? A pilot? A spaceship captain? Some sort of Japanese Masked Rider?

TheOct8pus on May 6, 2015

14

Who cares, the dude looks cool, you just go see and find out, or just look up for the synopsis from the internet or watch the trailer before seeing it.

Tuomas Lassila on May 6, 2015

15

Cannavale and Pena are actually billed on the poster? I'm getting a bad feeling about this...

TheOct8pus on May 6, 2015

16

I really dislike that smirk Pena is giving. Almost like they cut him out of another movie's poster and placed him in Ant Man's.

JBroti on May 6, 2015

17

It looks like he just woke up, or smoked a fatty

TheOct8pus on May 6, 2015

18

Such LOLs.

DAVIDPD on May 6, 2015

19

Cannavale was so good in BOARDWALK EMPIRE...miss that character.

DAVIDPD on May 6, 2015

20

It's missing Thomas the Tank Engine. Call the union!

David Spracklen on May 6, 2015

21

still have a great feeling about this movie like with thet new jurassic Park movie! But that says Nothing because my feeling completely misjudged Guardians of the galaxy, and that was the most fun experience of 2014! The kingsman is until now the best fun movie of 2015...

ari smulders on May 6, 2015

22

I seem to be in the minority of people who really enjoyed Age of Ultron, thought it was better than the first. But I still agree that Kingsmen was the most fun ive had in theatres this year. both times.

Jon Odishaw on May 6, 2015

23

Can't realy judge Ultron, still have to go, but kingsman was a big big surprise for me! The fightscene in the church is for ever engraved in my subconcience, it was amazing, like the Netflix daredevil TV show...

ari smulders on May 6, 2015

24

Yep I will think of that scene every time I hear Freebird now. I still haven't watched that show.

Jon Odishaw on May 6, 2015

25

Had they not used Freebird, I don't think that scene would've had the same impact.

JBroti on May 6, 2015

26

i am a big walking dead ,banshee,gotham fan but daredevil is better balanced and vincint di onniofrio is truly amazing! I watched all episodes in two days ,and normaly i hate bingewatching...

ari smulders on May 6, 2015

27

I thought it was better than the first too. you're not alone.

JBroti on May 6, 2015

28

JURASSIC WORLD...no expectations.

DAVIDPD on May 6, 2015

29

don't be a jackass if you know what i mean!

ari smulders on May 6, 2015

30

Looks like it was done in a lunch break. Rubbish.

Eggyweggs on May 6, 2015

31

Maybe it is just me, but I pretty much care 0% about the quality of a movie poster. They don't serve the same kind of purpose that they used to serve, and really exist just to be a displayable reminder that the film is coming out.... Being unique or original hardly matters when everyone can just pull the trailer up on their phone and get a TRUE taste of what the film is about

Chris Groves on May 6, 2015

32

Good point. We're so bombarded with video and TV commercials that we already know what the movie is about, and therefore the poster can afford to be totally static and not really say much about the film

TheOct8pus on May 6, 2015

33

I say start doing minimalist posters. Take a shot from the film, or a piece of imagery, and just make a super simplistic poster out of it. Some of my absolute favorite posters are those that I've gotten as "exclusive posters" from IMAX showings. THOSE should be the main posters.

Chris Groves on May 7, 2015

34

Or for what they pay these half-assed graphic designers, they could get an actual up and coming artist who could actually produce a piece of artwork to promote the movie.

TheOct8pus on May 7, 2015

35

very good idea, realy...

ari smulders on May 7, 2015

36

I'd say that kind of increases their need to stand out or be unique in some way. Or should at least free them up do do something more striking since it just needs to be a reminder.

OfficialJab on May 6, 2015

37

Agreed, I was all about posters years ago, especially with the Matix Reloaded posters came out, had to get them all, nowadays...meh.

mooreworthy on May 6, 2015

38

Yes, I remember growing up and going by the movie theater and checking out the posters of the "coming attractions" and getting excited (or not so) over a movie coming out. They also let you know what is currently playing. Now I get a text alert on my phone about what's playing and when. While having a movie poster at the movies is still sort of cool, it's just no longer necessary. So for me, I no longer care or even expect good, thoughtful posters to be released.

theslayer5150 on May 6, 2015

39

The star wars posters made a huge impression on me when I was little kid, so I can relate to that...

ari smulders on May 7, 2015

40

I guess I can agree, but I do think its funny that they put so little effort into their posters given how much money they make.

Brian Sleider on May 6, 2015

41

But that's the thing. Because nowadays posters have such a non-impact on things, they are such a tiny aspect of the marketing...there is pretty much no reason to put any effort/money into them. The difference an amazing or terrible trailer can make is pretty tangible. That is the #1 thing people judge a film on before seeing the film. A great or terrible poster really doesn't move the needle at all. Amazing films that shatter records have had terrible posters...it just doesn't matter any more.

Chris Groves on May 7, 2015

42

Posters would have impact if they were treated like they matter, which they very much do. The issue is that people marginalize the artistry. I guarantee that a great poster would bolster more excitement than not. Better to not release one than do this garbage. #postersmatter

daneforst on May 7, 2015

43

I think what hurts us is the fact there are amazing poster artists out there and we still get this shit.

DAVIDPD on May 6, 2015

44

True, unfortunately it is kind of a dead trade. It is so simple(relatively speaking) to put together a poster that 'does the job', and it is ultimately an aspect of the promotion that hardly impacts anything...that someone being a great poster artist and excelling at it isn't really a viable thing. I mean, terrible trailers can hurt a film's chances at the box office. Sometimes, when you think of great films or terrible films, you can remember whether the trailers were amazing/terrible/misleading. Nobody ever seems to give a crap about the posters outside of a niche group of people RIGHT when the poster is released. Studios are never left saying 'If only we had a better poster, we might have made more money' or 'It is a good thing we had THAT poster, it really helped to sell the film'... Movie posters are almost an irrelevant formality at this point. Instead of 'selling' the film, they simply exist to catch your eye or to remind you of a trailer you've already seen or will be seeing shortly.

Chris Groves on May 6, 2015

45

Good point. And even the negative fanboy hype is STILL HYPE (at the end of the day).

DAVIDPD on May 6, 2015

46

I still miss the good 'ol days of beautiful, memorable posters. The thing is, a lot of people like to collect movie posters of good movies, so nowadays we won't have anything worth collecting.

Dylan on May 10, 2015

47

I mean there is Mondo, but I get your point. No more studio made classics.

DAVIDPD on May 11, 2015

48

I miss the days of artists doing movie posters, like some others said Drew Struzan is incredible.

Mike Avallone on May 6, 2015

49

LOL. Just put Olly Moss on retainer, Marvel.

DAVIDPD on May 6, 2015

50

Typical Marvel poster. Cram every fucking character in the movie into the poster. Even Corey Stoll's henchmen are in it??

JBroti on May 6, 2015

51

I know who Pena is channeling!!

DAVIDPD on May 6, 2015

52

For crying out loud! A company that actually produces graphic novels, has artists on its pay roll, is capable of producing shittiest posters the world has seen, time and time again.

ProjectionistHP on May 6, 2015

53

Why post it on the site then ?? You set your own standards.

Razzbender on May 7, 2015

54

Don't like the poster. Down vote for Marvel.

Etienne Martin on May 7, 2015

55

I'm not CRAZY about the poster. I think the teaser/announcement posters will build the most excitement. However these are the kind of posters that the studio HAS to dish out: Showing ALL of the characters of the movie. I wouldn't say this is creatively driven but more of a legally-bound requirement for the ad campaign. Micheal Pena looks pretty out of place. Overall, it's alright. I'm not up in arms.

Nick Sears on May 7, 2015

56

Generic and lame

Scarlett Witch on May 7, 2015

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