'Assassin's Creed' Viral Website Launches One Year Before its Release
by Alex Billington
December 21, 2015
One year to go until the release of the Assassin's Creed movie, starring Michael Fassbender as Callum Lynch, who becomes a Master Assassin. 20th Century Fox has kicked off their marketing (via ComingSoon) and released one tweet with the text "12.21.16" (the release date of this movie next year) as well as a photo of a stack of business cards. The cards are for Alan Rikkin, the CEO of Abstergo Industries, well known in the Assassin's Creed universe as the primary front for the modern day activities of the Templar Order. If you call the number on the card, the voicemail says he's unreachable until March 25th - the same day as Batman v Superman's opening, meaning that's likely when we'll see the first trailer hit for this movie. More below.
Here's the original tweet sent out showing business cards for Abstergo Industries linking to the website:
— Assassin's Creed (@AssassinsMovie) December 21, 2015
Here's a look at the Abstergo Industries website which doesn't have much on it yet besides a sign-up form:
For more updates on Assassin's Creed over the next year leading up to release, follow @AssassinsMovie.
Assassin's Creed, created by Patrice Desilets & Jade Raymond back in 2007, is an award winning historical fiction action-adventure open world stealth video game series that as of 2012 consists of five main games. The focus is on a protagonist character, an assassin, who usually wears a hooded outfit, which became the focus of their latest marketing campaign for AC: Revelations. The movie based on Assassin's Creed is being directed by Australian filmmaker Justin Kurzel, of The Snowtown Murders and Macbeth previously. They are filming partially around Malta. 20th Century Fox will release Assassin's Creed on December 21st, 2016 exactly one year from now. We'll be watching for updates. In the meantime, check out this first look.