Check Out Marvel's Brilliant, Tiny Billboards Promoting 'Ant-Man'
by Ethan Anderton
April 20, 2015
The first official teaser poster for Ant-Man certainly had us grinning since it took advantage of the size of Marvel Studios' newest big screen superhero for an amusing piece of marketing. And now they're at it again with a cute little viral campaign popping up in Australia. Reddit users (via ScreenCrush) have noticed some tiny billboards popping up next to bus stops down under promoting Ant-Man. They look just like normal sized billboards, complete with lights that turn on at night, and it's just an adorable and clever little stunt. We haven't heard about any of these popping up in the United States yet, but keep your eyes peeled. Look!
Here's some of the little Ant-Man billboards from Australia (via ScreenCrush):
You can still watch the most recent full trailer for Ant-Man right here.
Ant-Man is directed by Peyton Reed (Yes Man) with a script by Edgar Wright & Joe Cornish, rewritten by Adam McKay and Gabriel Ferrari & Andrew Barrer Armed with the astonishing ability to shrink in scale but increase in strength, con-man Scott Lang (Paul Rudd) must embrace his inner-hero and help his mentor, Dr. Hank Pym (Michael Douglas), protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world. Marvel/Disney releases Ant-Man starting July 17th this summer.