Explosive Marketing Tricks on 'London Has Fallen' Teaser Poster
by Alex Billington
May 8, 2015
There goes Big Ben. Considering the results of the election in the UK today, it's a particularly perfect time for Focus Features to drop this poster for London Has Fallen. This sequel to Olympus Has Fallen is not the Roland Emmerich one (that was White House Down), instead it's the one with Gerard Butler. Who, believe it or not, is back for this sequel being directed by Babak Najafi. The massive cast includes: Aaron Eckhart, Morgan Freeman, Angela Bassett, Melissa Leo, Radha Mitchell, Robert Forster, Jackie Earle Haley, Charlotte Riley, Sean O’Bryan, Alon Aboutboul and Waleed Zuaiter. None of them are seen on this poster, because it's just a shot of the Big Ben clocktower being blown out. I guess we'll find out who did this later?
Here's the first teaser poster for Babak Najafi's London Has Fallen, provided directly by Focus Features:
The sequel to the worldwide smash hit Olympus Has Fallen, a non-stop, suspenseful action thriller that delivers high-octane excitement through a heightened sense of authenticity. The visceral intensity springs from a timely premise: after the British Prime Minister passes away, his funeral becomes a target of a terrorist organization to destroy some of the world’s most powerful leaders, devastate the British capital, and unleash a terrifying vision of the future. The only hope of stopping it rests on the shoulders of the President of the United States (Aaron Eckhart) and his formidable Secret Service head (Gerard Butler), and an English MI-6 agent (Charlotte Riley) who rightly trusts no one. Morgan Freeman also stars as the Vice President of the United States. London Has Fallen is directed by Babak Najafi, of Easy Money II: Hard to Kill previously. Focus Features will open London Has Fallen in theaters nationwide starting October 2nd.