First Fun TV Spot for Sundance Fave 'Dope' from MTV Movie Awards
"You go to high school in Inglewood. Think you're going to get into Harvard? Who do you think you are, huh?" Open Road has debuted a new TV spot for the upcoming release of one of our Sundance favorites, a little film called Dope, written/directed by Rick Famuyiwa starring up-and-comer Shameik Moore as __! Like the TV spot, we can't reveal that until you see it. I love the way they're marketing this, it's fresh and interesting and stands out, and I hope it's grabbing your attention. This TV spot first aired during the MTV Movie Awards last night, and it's a good sell, but I hope we see a bit more as they build up to the release in June. And yep, that's Lobby Boy from Grand Budapest, actor Tony Revolori, in the image above. Enjoy!
Dope is written and directed by Rick Famuyiwa. Malcolm (Shameik Moore) is a high school geek with a high-top fade, carefully navigating life in The Bottoms, one of the toughest neighborhoods in Inglewood, California. He and his fellow outcasts (Tony Revolori, Kiersey Clemons) share a voracious appreciation for all things '90s hip-hop. He dreams of attending Harvard, but first he has to make it home every day. When a drug dealer takes a shine to Malcolm and invites him to his birthday party, Malcolm’s crew is swirled into a hilarious blender of offbeat characters and bad choices where redemption can only be found in Bitcoin. The film first premiered at Sundance earlier this year and it will hit limited theaters on June 19th this summer.