Go Through the History of American Movie Trailers in 20 Minutes
by Ethan Anderton
February 17, 2015
Last spring Filmmaker IQ took us through the history of movie trailers from all the way back in 1913, but this time it's Steven Benedict giving us a more in-depth look at the evolution of the integral piece of movie marketing. Benedict has put together a video essay called American Trailers, and as you may have guessed, it focuses on just the evolution of trailers in the United States. It's just under 20 minutes, and it examines the function of movie trailers, beyond more than what we already know, and also how they've been used throughout the history of cinema. So if you've got time, take a journey through movie trailer history.
Here's American Trailers, a video essay from Steven Benedict (via The Playlist):
As the video's Vimeo page explains, "This extended video-essay charts the origins, development and possible future of the trailer in American cinema. Beginning in 1912, moving through to the National Screen Service in the 1940s and on to the groundbreaking work of Andrew Kuehn, it ends off with a look at where the movie trailer is now and where it might go." This was only just recently completed too since it references trailers from last year as we come into recent history of movie trailers. It's amazing how trailers have changed in the relatively short history of cinema, and they'll continue to evolve for decades to come.