Loteria Card Posters Made to Promote Denis Villeneuve's 'Sicario'
La Muerte! I'm really loving the marketing for this movie. The latest artwork to debut for the upcoming thriller Sicario, directed by Denis Villeneuve and starring Emily Blunt, was designed in the style of loteria cards from Mexico (a game like bingo but with symbols on cards). The film takes place mostly around Mexico, examining the relationship between US government agents and drug cartels in Mexico. There are two excellent themed posters, then three more for some of the main cast: Emily Blunt es La Soldado ("the Soldier"), Benicio Del Toro es La Muerte ("Death") and Josh Brolin es El Araña ("the Spider"). I really like how striking and unique the marketing is, and the film looks great (trailer). Can't wait to see it myself.
Here's the new set of loteria card posters for Denis Villeneuve's Sicario, originally debuted by Movies.com:
Denis Villeneuve's Sicario, from a script by Taylor Sheridan, will premiere at the Cannes Film Festival as an In-Competition film. Official synopsis: "A young female FBI agent joins a secret CIA operation to take down a Mexican cartel boss, a job that ends up pushing her ethical and moral values to the limit." The story in the film specifically features a loophole in which mercenaries are legally allowed to cross the border of Mexico in order to bring in a drug lord. "It's about the alienation of the cycles of violence, how at one point we are in those spirals of violence and ask ourselves, 'Is there a solution?' My movie raises the question; it doesn't give any answer." Lionsgate will release Villeneuve's Sicario in theaters starting September 18th this fall.