Pharrell Debuts New 'Dope' Poster - It's Hard Out Here for a Geek
Geeks unite! This is one of my favorite films of the year, so I'm happy to keep writing about it, and I love the marketing for it so far. Instead of focusing on prestige and critics, they're selling Rick Famuyiwa's Dope purely based on how awesome the characters and story are - which is fine by me, because it's an excellent film (read my Sundance review) that deserves to find a wide audience. Musician Pharrell Williams, who is an executive producer on the film, debuted this new poster which isn't particularly artsy but does represent this film very nicely. On here you'll see Shameik Moore, Tony Revolori and Kiersey Clemons as three friends from Inglewood. Give it a look below, but most importantly mark down this release in your calendar.
Here's the new poster for Rick Famuyiwa's Dope, originally posted by Pharrell on his Instagram. Check it:
Dope is written and directed by Rick Famuyiwa. Malcolm (Shameik Moore) is a high school geek with a high-top fade, carefully navigating life in The Bottoms, one of the toughest neighborhoods in Inglewood, California. He and his fellow outcasts (Tony Revolori, Kiersey Clemons) share a voracious appreciation for all things '90s hip-hop. He dreams of attending Harvard, but first he has to make it home every day. When a drug dealer takes a shine to Malcolm and invites him to his birthday party, Malcolm’s crew is swirled into a hilarious blender of offbeat characters and bad choices where redemption can only be found in Bitcoin. The film first premiered at Sundance earlier this year and it will hit limited theaters on June 19th this summer.