COOL STUFF

Universal Partners with Barbasol for 'Jurassic World' Shaving Cream

by
May 14, 2015
Source: SlashFilm

Barbasol

Brilliant! A fine example of when Hollywood marketing actually turns out okay. Universal has partnered with shaving cream manufacturer Barbasol for a special edition shaving cream can to promote the release of Jurassic World. Why? Well, we all know why! One of the most iconic and unforgettable scenes in the original Jurassic Park involves Dennis being given a special Barbasol can that contains storage racks for dinosaur embryos. Fans have replicated the prop and created working versions they've sold on Ebay, but now Barbasol is making Jurassic World cans themselves and they've gone all out. To celebrate, they've launched an entire marketing campaign complete with photos and a video. A Secret Has Been Left Behind…

There will be two limited edition Barbasol Jurassic World cans available, with art by Mark Englert, one of them being "Soothing Aloe" as opposed to the original. Both will be available on shelves (see photos below for reference). They're also hosting a contest and doing some other promo related to this and the release of Jurassic World this June, so dive into everything and take a look at all the imagery below. Beginning with…

Here's a few photos to promote the new cans, found via SlashFilm. It seems like they're having so much fun:

Barbasol Jurassic World

Barbasol Jurassic World

Barbasol Jurassic World

Barbasol Jurassic World

Finally, a gift that artist Mark Englert left with Barbasol after designing the images seen on the two cans.

For more info on the promotion, check out CaptureTheCan.com or visit Barbasol. I have to give props to this company for fully embracing this kind of promotion. Nice work. Now let's go see if we can find the T-Rex.

Jurassic World is directed by Colin Trevorrow (Safety Not Guaranteed), who rewrote the script with Derek Connolly from an earlier draft by Rick Jaffa & Amanda Silver (Rise of the Planet of the Apes, Dawn of the Planet of the Apes). No plot details are available yet, but the film has been said to feature a new operational dinosaur theme park, just as John Hammond imagined over 20 years ago. The cast includes Chris Pratt, Bryce Dallas Howard, Nick Robinson, Jake Johnson, Ty Simpkins, Vincent D'Onofrio, Irrfan Khan and B.D. Wong, reprising his role from Jurassic Park. Universal will open Jurassic World on June 12th. Get ready.

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  • TheOct8pus
    If I were smuggling dino embryos I would not use this can....
  • capitandelespacio
    Please, go and dig a big hole, and throw in it everyone who's involved into this movie at any sensitive level.
    • Mark Brackney
      *HIIIIISSS.........* *SPLAT!*
  • Yay! Landfill.
  • Brian Sleider
    Interesting marketing ploy...
  • Dodgson! We got Dodgson over here! See? Nobody cares.
    • DAVIDPD
      Damnit. I was going to make this same comment, Hunter!
      • Mark Brackney
        Y'know, you could always add-in a "Spitter" (dilophosaur. But, what ever, man) gif for good reference. .......
  • OfficialJab
    Was it not whipped cream? He put shaving cream on his pie? What's going on?
  • DAVIDPD
    But can it twist open and be filled with dinosaur embryos?
  • mod
    marketing fail and a waste... why not make a collectors edition that looks like the original... not with dinos and advertising plastered all over the label. If I wanted to collect a shaving cream can I would want it to look original and it would be a show piece on my shelf...
  • ZOMb2010 .
    Poor promotion ... How many people really want to collect a shave can !!??... Maybe adding a exclusive mail in promo with the can would of been a better idea .. I'll stick to my brand .. GILLETTE!!

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