Universal Partners with Barbasol for 'Jurassic World' Shaving Cream
Brilliant! A fine example of when Hollywood marketing actually turns out okay. Universal has partnered with shaving cream manufacturer Barbasol for a special edition shaving cream can to promote the release of Jurassic World. Why? Well, we all know why! One of the most iconic and unforgettable scenes in the original Jurassic Park involves Dennis being given a special Barbasol can that contains storage racks for dinosaur embryos. Fans have replicated the prop and created working versions they've sold on Ebay, but now Barbasol is making Jurassic World cans themselves and they've gone all out. To celebrate, they've launched an entire marketing campaign complete with photos and a video. A Secret Has Been Left Behind…
There will be two limited edition Barbasol Jurassic World cans available, with art by Mark Englert, one of them being "Soothing Aloe" as opposed to the original. Both will be available on shelves (see photos below for reference). They're also hosting a contest and doing some other promo related to this and the release of Jurassic World this June, so dive into everything and take a look at all the imagery below. Beginning with…
— Barbasol (@BarbasolShave) May 7, 2015
Here's a few photos to promote the new cans, found via SlashFilm. It seems like they're having so much fun:
Finally, a gift that artist Mark Englert left with Barbasol after designing the images seen on the two cans.
— Barbasol (@BarbasolShave) May 9, 2015
For more info on the promotion, check out CaptureTheCan.com or visit Barbasol. I have to give props to this company for fully embracing this kind of promotion. Nice work. Now let's go see if we can find the T-Rex.
Jurassic World is directed by Colin Trevorrow (Safety Not Guaranteed), who rewrote the script with Derek Connolly from an earlier draft by Rick Jaffa & Amanda Silver (Rise of the Planet of the Apes, Dawn of the Planet of the Apes). No plot details are available yet, but the film has been said to feature a new operational dinosaur theme park, just as John Hammond imagined over 20 years ago. The cast includes Chris Pratt, Bryce Dallas Howard, Nick Robinson, Jake Johnson, Ty Simpkins, Vincent D'Onofrio, Irrfan Khan and B.D. Wong, reprising his role from Jurassic Park. Universal will open Jurassic World on June 12th. Get ready.