Watch: Drafthouse's New Theater Etiquette PSA Featuring 'Toecutter'

May 17, 2015

Drafthouse PSA

"Do yourself a favor and pretend to care!" As usual, the Alamo Drafthouse often whips up new PSA videos about theater etiquette (no talking, no texting!) when the stars roll into town to promote a new release. This time it's Mad Max: Fury Road director George Miller, but most of all, it's badass Australian actor Hugh Keays-Byrne, who plays Immortan Joe, telling you to "shut your face" and have a lovely day at the movies. Keays-Byrne is the same actor who played bad guy "Toecutter" in the original 1979 Mad Max, also directed by George Miller, and he's kind of amazing in this clip below. I'm glad he seems to be having so much fun promoting this. Nothing like combining old & new Mad Max, plus theater etiquette reminders, in one video.

Here's the new PSA direct from Alamo Drafthouse (via SlashFilm) - follow them @drafthouse for more.

Mad Max: Fury Road is a reboot of the adventure franchise that began with Mad Max in 1979, starring Mel Gibson. George Miller, the director of the original film and its sequel, is back behind the camera, working from a script he co-wrote with first-time writer Nick Lathouris. Within this world of fire and blood exist two rebels on the run who just might be able to restore order. There’s Max (Tom Hardy) a man of action and a man of few words, who seeks peace of mind following the loss of his wife and child in the aftermath of the chaos. Meanwhile, Furiosa (Charlize Theron) is a woman of action who believes her path to survival may be achieved if she can make it across the desert back to her childhood homeland. Nicholas Hoult, Zoe Kravitz, Riley Keough and more star in the film. Warner Bros released Fury Road on May 15th. Sound Off now!

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Reader Feedback - 2 Comments


Miller looks great! This was fun.

DAVIDPD on May 17, 2015


Oh Drafthouse. You are a delight!

grimjob on May 17, 2015

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