Watch: UK Theater Gives Audiences Unique 'Kingsman' Experience
With movie theater attendance falling last year so much that the box office hit the lowest number seen by the industry in 20 years, surely audiences need something to make their experience a little more memorable and worth the price of admission. Well, the United Kingdom theater chain Vue Cinemas decided to craft a little experience for unsuspecting moviegoers seeing Kingsman: The Secret Service by offering them a "free Kingsman upgrade." At first it seems like it's just an escort from the titular secret service organization accompanying them, but then things get intense when some armed bad guys try to get in the way. It's clearly meant to be a stunt gone viral, but it's at least a cool, original idea. to promote the film. Watch below now!
You can still watch the latest red band trailer for Kingsman: The Secret Service right here.
Kingsman: The Secret Service is directed by Matthew Vaughn (Kick-Ass, X-Men: First Class), who also co-wrote the script with Jane Goldman, based on the comics by Mark Millar & Dave Gibbons (Watchmen). The story follows the story of an agent (Colin Firth) in a super-secret spy organization that recruits an unrefined but promising street kid (newcomer Taron Egerton) into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius. Michael Caine and Samuel L. Jackson also star in the film originally slated for release this fall, but is now arriving on February 13th, 2015.